Kickstarter, Day 23: Ain't Too Proud to Beg
Nancy Carroll (she/her/hers)
Strategist/Writer/Designer | Connecting your message with your markets
I started posting on LinkedIn in conjunction with the launch of a 30-day Kickstarter project funding window. Like everyone who posts here, I had a roster of motives for doing so.
1. Speak up. If you've got something to say, say it.
2. Wave a specific flag. Sure, I was trying to attract eyeballs—and backer pledges—to my project.
3. Build overall awareness. If (1) above is true, the message should garner an audience and that audience should want to hear more from the messenger.
Even the highest-profile LinkedIn posters want (more) attention. They stand a greater chance of getting it because more people already listen to them, but everyone has a next level.
I started posting here because of Kickstarter, but it hasn't been my sole subject matter. I've created a string of Kickstarter-related posts to build cohesion for the project and simultaneously provide opportunities for other observations. That "other" category will remain my focus after the project ends.
My biggest concerns about posting here?
4. What's the value of a native LinkedIn post as opposed to one that promotes a post on a blog I control? Where should my message originate?
LinkedIn subscribers read material that's posted directly on LinkedIn because it's presumed to offer authentic, original value. It does more than add a +1 for what's been said somewhere else. Even LinkedIn posts that link to offsite content provide onsite value first and offsite material second.
5. Is anyone going to read a word I say? I'm not one of the cool kids.
The jury's still out on whether I'm truly finding an audience.
Which brings me to the reason for this post.
My Kickstarter project has about a week to run.
Got a minute? Please take a look at it and consider becoming a backer. I've invested my head, heart, and soul in this project. I really don't want to become a Kickstarter statistic.
You'll find my project here. Thanks!