Kickstart your career with a competitive advantage

While I finished school a while ago, there are many things I wish I knew then that I know now...

For all of you starting your professional careers: start by building your personal brand. It will serve you well over the rest of your life and help you make important decisions.

A strong and positive personal brand will empower you to feel more in charge of your future and less beholden to others to “hopefully” find you valuable and relevant and interesting.

Great news! You already have a?#personalbrand: It’s your?#reputation, how others perceive you. It’s the value you bring to every conversation, each online encounter, and every work project. It’s the way people feel when they interact with you.

Consider intentionally and strategically building your personal brand so you can be in control of your career, and stand out from the competition!

Here are four key steps you can take now to ensure your positioning in the job market makes you stand out:

1. Define your goal and set a strategy

Defining your job goal will help you align to the industry or career you are pursuing. For instance, if you want to be a journalist, it would help if your first job was in writing or editorial work. Your?strategy?might include getting connected to influencers and decision-makers in journalism or publishing; demonstrating your abilities (perhaps you’ll write a blog, publish an article, or write an essay showing your skills); and preparing a portfolio of your college work that highlights your abilities and talents.

Then, you will want to get more detailed in your plan: Perhaps your first step will be to get lists of key publications you’d like to work for, identifying the right person to contact for an informational interview (see number 3 below), and reading through their website to understand the opportunities and challenges facing that publication.

Start as broad as you can with the goal (“I want to be a writer for a magazine like Fast Company”) and then as specific as you can with the tactics (research, connections, opportunities, etc.). Include a timeline so you can hold yourself accountable and remain focused as graduation celebrations distract your attention.

2. Make yourself findable online

Recruiters, employers, and hiring managers scour online profiles?to find potential candidates, evaluate them, and find consistency in their values and talents. Platforms like?LinkedIn?are great for you to attract the attention of a hiring manager who might be looking for someone just like you!

Follow these rules to make yourself findable online:

• Create a profile that represents you genuinely. From your headshot to the summary of your experiences and goals, make sure you?represent your goals and values authentically. Social media is not the place to try to be?someone you’re not. Recruiters are looking for real people with real dreams and credible experiences.
• Work your online?networks. Develop a?plan?for sharing content, adding your voice to important conversations, and building your visibility in key groups and forums where recruiters for companies in your target industries participate.
• Consider that?everything you post is public.?Nothing typed into or shared on a computer, smart phone, or tablet is private – ever! Anyone can share a screen shot of your dm or post. Assume the hiring manager for your dream job is seeing that photo… would they still want to hire you?

3. Ask for informational interviews

Instead of asking for a job, consider asking professionals for an informational interview. This meeting is an opportunity for you to spend 15-30 minutes with people in the industries, companies, or jobs you want to pursue, asking them about their field, career, and insights. Because you are not asking for employment, it is a more relaxed meeting where you might inquire: “How did you get into this career?” or “Where do you see this industry headed over the next 10 or 25 years?” It is important that you do not turn it into a job interview.

Professionals often appreciate the conversational nature of an informational interview and will ask you about yourself, your goals, and your career aspirations. If they choose to turn the meeting into a job interview, be prepared for it. Never miss the opportunity to share your objectives and have a?resume?handy.

4. Enlist champions

Use the connections you make in the informational interviews,?online contacts, and professors and mentors you connect with in school to become your cheering section.?Ask them to write recommendations?(printed and on LinkedIn),?introduce you to key contacts?that might be helpful to your strategy, and endorse you when asked about your talents and abilities.

You are creating a?set of champions?who will likely support you throughout your career, not just help you get that first job. Nurture the relationship with your champions –?send handwritten notes?(not emails or text messages) to say thank you, keep in touch, and let them know what you’re up to. Keep the confidence and energy high in your communications with them; people want to back a winner, so make sure you communicate that you are a good investment for them to support.

These are my graduation gifts to you:

?? Job Hunting for College Grads | LinkedIn Learning Course

?? Reputation 360: Jumpstart Your Career by Building a Positive Personal Brand

??How to Control the Job Interview and Stand Out from the Competition

Congratulations class of 2023!

#GetStarted #GetHired #CareerKickstart

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