Kickstart your 2024 marketing!

Hello 2024! We don’t know about you, but hasn’t January come around fast?! So fast in fact, that despite your best intentions, you might not yet have had time to start planning your marketing for the year ahead. But never fear! For us, marketing in 2024 is all about embracing creativity, staying ahead of trends, and connecting authentically with your audience. So, let’s take a look at our top tips for what will make 2024 your best year for marketing possible...

1.????? Find your data sweet spot

In the era of big data, harnessing the power of analytics is crucial. Start by taking a look at your past campaigns; what worked? What didn’t? Identify patterns and trends to inform your strategy and use your insights to personalise your approach, tailoring your message to resonate with your target audience on a deeper level.

2.????? Recycle content

And while we’re on the subject, we highly recommend using your insights that inform you of your best performing content pieces and identifying which ones you can repurpose. Did a blog post convert well? Try transforming it into a social post. And visa versa! Make 2024 the year your content works smarter, not harder.

3.????? Tell stories with purpose

Consumers are craving authenticity more than ever, so crafting compelling stories that resonate with your brand’s values is key. Share behind the scenes glimpses, highlight your team, and really showcase the impact of your product or services. Authenticity builds trust, fostering a deeper connection with your audience.

4.????? Video is king

We know, we’ve been saying it for years now but 2024 really is the year of the video. With the news that TikTok is now officially overtaking Google as Gen-Z’s number 1 search engine, Google will be heavily featuring video in search in their new algorithm update due this year. So, if you don’t already feature video in your marketing strategy, now is the time to start.

5.????? Collaborate and innovate

Creativity knows no boundaries, so ensure you’re leaving time for ideation this year! Encourage collaboration across departments, break down silos and invite fresh perspectives. Remember, there really are no bad ideas at the beginning; a diverse and an outside eye, such as an agency, can help you to unlock unique ideas that elevate your marketing efforts to new heights.

So, are you feeling ready for 2024? Don’t worry if not, that’s what we’re here for! If you want to kickstart your marketing for the year ahead, get in touch with our team today. We love a chat!