KIA the Glen Graduate Drive

Hello LinkedIn family, does anyone else seem to be battling with flu like I am? It feels like this flu gets worse every year ??. Anyway, enough of the pity party. Have you SEEN the graduate campaign that is currently ran by the Glen KIA dealership? I absolutely love it!

If I had money now, I'd be proudly standing outside KIA with my new car, surrounded by my LinkedIn aunties and uncles and a bouquet of fresh roses (just kidding, yes surrounded by family). I am truly inspired about the what KIA stands for.

When I first watched Sinolwethu Brenda Ilunga 's video, her excitement was truly infectious. One could tell that this is a genuine initiative aimed at helping graduates, and that enthusiasm quickly spread. As someone who will be graduating in a month, I can relate to the challenges of planning for graduation day, particularly when it comes to transportation. KIA saw the gap and answered the call!

From a branding standpoint, KIA identified a need and responded accordingly, resulting in significant brand advocacy. Personally, I was delighted to witness the campaign and have been sharing it with others (actually if you are looking for a car, please check out KIA the Glen). We are even covering the initiative in our articles (that's brand advocacy). I am in the early stages of my career, the thought of owning a car, let alone comparing different car brands, NEVER crossed my mind. Yet, I feel a connection with KIA because the initiative resonates with me as a graduate. This is R200k worth of marketing!

Have you ever heard the saying, "people are not moved by the product itself but by what the brand stands for"? This sentiment was shown through this initiative. Today, graduates' mothers, uncles and sisters who are considering to buy a car have engaged in conversations with KIA employees. And our aspiring employees (graduates), and future business owners have all had the opportunity to ask questions and interact with the brand firsthand.

As you work on building your brand, remember not to solely focus on the product, packaging, and the store window. It is equally important to convey your values and what your brand stands for. While changing packaging might be visually appealing, it may not necessarily drive long-term sales. I hope this campaign results in increased sales, brand advocacy, and visibility. Overall, it's a job well done.

Nobesuthu Mahlangu