Khushboo Jha: CEO of BuyProperly

Do you have any advice for millennials and Gen-Zers who might see real estate investing as an unattainable goal?

Homeownership is an investing goal; you should think about investing and planning for the future, but it isn’t a one-track goal. You have to work towards growing your wealth overall so that homeownership can be part of that goal.

I encourage everybody to invest and grow as soon as they can. Even if it’s a small investment [like] a small house in the middle of nowhere, start owning and building wealth. It’s important to start sooner rather than later.

Sometimes you’re trying to optimize for your dream home, but the market keeps moving and salaries, unfortunately, don’t move as quickly as the market. Staying on the sidelines just planning for a dream house is something that I’d avoid; take action quicker.

Can you explain how the AI-sourcing model works? What are the benefits of using AI in your business model?

The benefits are simple: it allows us to identify properties at much lower costs. A human broker can’t look at all of the listings, no matter how hard they work. We can because we just run the AI and scan the whole Greater Toronto Area to see what’s out there that meets our criteria. The model takes about three hours to scan, then analyzes results and gives us a shortlist.

We take a lot of details like the last 20 years of sales data, Google Places data, the ratings of the nearby schools, public transit, etc. Was something installed recently? Or does it need to be replaced? That’s another layer of analysis. Then, given the historic data, its analysis says these are the factors that drive the most value. Then, based on those factors and the data, it shows us favourable listings.

To read the free full interview, please visit the link down below:

https://theedgeleaders.com/khushboo-jha-ceo-of-buyproperly/