Kezzler Digest #3 | Doing the rounds on circularity

Making connected products is key in the transition to sustainable, circular solutions.

Connected products = True circular possibilities: a word from Kezzler CEO Christine C Akselsen

We know that product digitization and traceability benefit players across the entire supply chain. From end-to-end visibility, better quality control and issue identification, enhanced production and distribution efficiency and insight, other safety, authenticity and provenance options, knowing where your products came from and where they are in their journey adds value to everyone in the entire value chain.

We’ve also seen that there is even more value when digitized products, each assigned a unique digital ID, unite as connected products. Creating connected products to collect, structure and share traceability data about them at scale delivers possibilities for smarter products that can tell their own story. This has always been the dream for enterprises and brands across industries. Now more than ever, the convergence of the right technology, the right scale, the right demand, and the right market and regulatory conditions make connected products a solution for compliant, secure and transparent supply chains.

Among many important use cases, one of the most promising connected product drivers is sustainability. We believe that you have to prove sustainability through traceability.

If brands deliver and consumers receive clear and verifiable data about product/material sourcing (ethical sourcing, decent labor practices, free from contamination, etc.), transport and resale, repair, reuse and recycle information, true circular product life cycles can be born. Brands become compliant with increasingly strict regulations on greener consumption. Waste is reduced and consumption becomes circular, rather than linear. And adhering to ESG principles by setting and achieving goals is within reach.

Don't miss out!

Join us for our latest webinar "Circularity: Repair, Resell & Recycle" (November 23, 2023, 3:00 PM), which centers on promoting sustainability and nurturing a circular economy within the fashion industry.

Key takeaways will include:

- Exploring the business case for integrated and collaborative recommerce environments.

- Examining approaches to sharing product information, transaction, and customer data between brands and marketplaces.

- Look into the future of textile recycling.

Achieve circularity by closing the loop: Ingvill Kerob will share her insights on repairing fashion items, Cyrus Gilbert-Rolfe will continue the discussion by addressing the potential for resale, and Louisa Hoyes will wrap up the conversation by focusing on textile recycling.

Don’t miss this chance to embrace circularity and redefine the future of fashion, register now! ??

Let's Talk Brand Protection | 1-minute chat with Cyrus Gilbert-Rolfe

The issue of authenticity in the supply chain is a crucial one for fashion brands: counterfeit products enter the market, damaging reputations and harming the bottom line.

That's where Kezzler's Digital IDs come in. Each garment is assigned a unique code that allows for easy tracking and identification throughout the supply chain

Ready to explore the benefits of Digital IDs? Schedule a demo today! ??

Circularity in beauty and cosmetics is sustainable

Consumer preferences increasingly lean toward sustainable and circular choices. Adopting circularity in beauty and cosmetics leads the charge. As a global trend, consumers want to know where their beauty goods come from, what they contain, and whether they have been produced ethically.

With circularity driving beauty and cosmetics, digital transformation is key. Ultimately at the heart of delivering verifiable circularity and sustainability lives traceability and connected products.

Learn more in our latest blog ?

Latest Updates

Technology and digital innovation continue to play a key role in data acquisition, but how do we leverage this data and do something greater with it?

Join us as we chat with GS1 about the Digital Product Passport (DPP) and how connecting it with GS1 Digital Link fosters interoperable supply chains.

??? Don’t miss episode 39 of the GS1 US Podcast!

Stay connected!

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