Keywords for your business website
Yesterday I touched on title tags as a key element of "on-page SEO". Another facet of this for your business website is the keywords you use, and which are directly linked to the subject of title tags.
A common oversight is to assume that websites rank as a whole in the search engines, but you need to think more granularly. It's the individual pages that appear in the search results, so you should be thinking of each page as its own separate entity, which is a subset of the whole site, just like chapters are a subset of a book.
So when choosing keywords think about them on a page by page basis.
Another thing to consider with your choice of keywords is intent. This is the proposed intention of the searcher and so needs to be reflected in the page you are creating.
The main search intents are
Navigational: people looking for a specific website such as Linkedin or Google for example.
Informational: as the name suggests, it's where people are looking for specific information.
Transactional: If you are building out a sales page or a store, these are typically the type of intent keywords you could optimise for and are quite specific and can use modifiers such as "buy" or "deal" or "coupon" for example.
Commercial: This is typically used by people who are interested in buying a specific product/service but are doing some research prior to purchase, so maybe using modifiers such as "review", top" or "best" with your keyword is the way to go here.
As you can see, choosing keywords is a little more nuanced if you want to do it correctly and takes a little more time, but as you're the expert in your business, you'll have most of those keywords in your head already, it's just a matter of thinking about it more and strategy.
This was extracted from a blog post here:
https://blackandwhiteboy.com/5-easy-steps-on-page-seo/
#seotips #onpageseo