Keywords & Meta Tags
Keywords?words:
Keyword or keyword phrases can be discovered by “Googling: the main keywords. Use the keywords in titles, headings and first and last sentences of paragraphs. If the keyword is complex like “larynx”, add in parenthesis the common term “larynx (voice box)” or visa versa “voice box (larynx)”.
Meta Description:
It should be a shortened version of the first sentence and it contains between 125 and 156 characters.
Title (Heading 1):
This is often the URL. Contains at 1-4 keywords and the length should not exceed 60 characters, “Vocal Cord Disorders”.
First Sentence on the Webpage: The first sentence should contain the words in the TITLE and??be a summary of the page that contains the title, meta description and keywords.
The following sentences in the paragraph should state the names, or organization and that they specialize in these keywords.?The first sentence gives away the punch line for the page…exactly what Google wants.
The first sentence I usually rewrite to contain the identical phrase as the title, ~ 150 characters in length and filled with keywords. This is the meta description for Google.
Headings (H1, H2, H3, etc.):
H1 is the title, H2 can be used twice, H3 can be used thrice, etc. ?H2 Must contain the words in the TITLE. Use your judgement when selecting headings based on the flow of information. Not all of the listed headings are relevant.?Avoid Headings that ask questions.
Paragraphs:
Do not double space between sentences.?Avoid essay like paragraphs, people are scanning the webpage looking for clues on what to read. If the sentences lack heavy content they pass it over.
Lists:
Try to include lists. The algorithm likes to crawl and index data in this manner.
References/External Links:
Reference a page on another leading website that is not a local competitor. Select the same-specialty specific website, for example ENT?website should have link to the American Academy of Otolaryngology — Head and Neck Surgery
Internal Link Sentence:
Add a sentence that has keywords linking to where they should read next. The objective is to keep them on your site longer (e.g. Learn more about “hyperlinked” keyword).
Last Sentence on the Web page:
Should contain keywords in a “call-to-action” statement with a link to the action (Contact Us page), It should also contain a keyword for that page.? Eg: Please contact (“hyperlinked” Dr Smith at the ENT Center) or call 504-999-9999 for more information about (“hyperlinked” keyword).
Follow us at The Neighborhood Korner | Business Social and share your posts at our LinkedIn and Facebook Groups.
Economic Development | Real Estate | Business Social
Storyteller | SEO | Leads | Social Influencer
5 个月Thanks for taking the time to read my post; I hope it inspires you to connect if you haven't already! I'd like to share with you a little about business, life, and fun here on the third coast - if you don't mind? The Redneck Riviera began in the Florida panhandle cities of Panama City & PCB. Also called LA... Lower Alabama, but more affectionately known as the "Redneck Riviera". A strip of surf and sand that stretches some 95-miles along Florida's Hwy 98, with the most beautiful sugar white beaches in the world. But, as time moves on, boundaries change, and the Redneck Riviera has as well; extending deep into Mississippi, and boot toe of Louisiana's Florida Parishes. Follow my page and see if a visit; business engagement; or perhaps a total relocation is right for you or your business. If you live, work, or play here already, please share in the comments what makes the 3rd Coast great for you. Corrections and especially local updates are always appreciated, and will be used to improve this post.