keywords Intent

??What is Keyword Intent?

If you've been involved in SEO, you were probably aware of this term. But for those who haven't, here's a quick explanation!

Keyword intent is indeed the prime factor when it comes to KEYWORD RESEARCH. It enables you to meet users’ needs and optimize your content and landing pages in accordance with the search intent of your target audience.?

What search terms do people type into Google when looking for a particular:

? Product

? Service?

? Business

? Or Any Type of Organization?

? And what do they expect to find??

Search intent describes the purpose of an online search. It’s the reason why someone conducts a specific search.

How you satisfy their search intent and use it in your favor is a real SEO strategy.

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There are a few distinct types of search intent. We’ll go into the four most commonly used ones.

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Informational intent is more about specific answers and queries people are looking for (e.g., “What’s a Good Smartphone?”, “How many states in USA”.)?

People often use words like "how to," "when," "what is," and other questions beginning with "wh-" in their queries.

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Navigational Intent is to reach a particular site. These are the queries where people are looking for some specific brands or Websites. These can also be referred to as "branded" or "direct searches."?

These search queries are based on brand names such as Adidas Website, Zara Store, and Amazon Store.

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The transactional intent lies somewhere in the middle of the commercial and informational intent. It is to perform some web-mentioned activity. (e.g., “buy Adidas shoes").

Such words as "buy," "purchase, price, and "cheap" usually help people denote their search.

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This means that the user is looking for more information about a product or service with the intention of buying it. (e.g., “Adidas vs Nike”)

Searches looking to investigate brands or services tend to include words like?“Comparison, VS, Best” in their searches.

I hope this small article will help you understand keyword intent and how important it is. Oftentimes, we don't consider intent while doing keyword research, which can lead to failure as a result.

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