Keyword Tracking: You Are Doing It Wrong

Keyword Rank Tracking and Monitoring - you’re doing it wrong!

Here are the most common mistakes:

1) Local businesses using national keyword data.

Tools like Ahrefs and SEMRush give you national keyword data when you track your rankings. These are often not accurate.

One of our clients, a nationwide storage company with locations all over the country, had been using Ahrefs to track the performance of their listing and collection pages.

The top-performing pages reported by Ahrefs and SEMRush were wildly inaccurate, causing them to focus on the wrong pages and miss the pages actually driving traffic.

2) Using traffic estimates from 3rd party tools instead of your 1st party data.

Use GA / GSC. For a better experience, bridge them together using GSC Insights. GSC lets you see “impressions” when your site showed up in search results.

That’s a leading indicator of SEO success and very effective for finding pages that are on the brink of making it to Page 1 and getting traffic.

Ahrefs and SEMRush often miss 80% of keywords, esp the long tail bottom-of-funnel keywords that are sending you traffic and probably conversions too.

3)?Manually tracking keywords.

Every time you create a new page, blog post, etc, are you going to keep your list updated? What a pain. Track 100% of keywords automatically with daily ranking updates using GSC insights.

Furthermore, here are a couple more examples of real keyword tracking and ranking progress from our clients:

The SearchAtlas software allows you to connect your GSC in order for you to track REAL rankings. Instead of relying on 3rd party estimates, it uses your 1st party data."

If you are interested in trying the software, head over here , start a 7-day free trial, connect your GSC and compare your data to Ahrefs and SEMrush! You will be surprised at the results!