Keyword Research for Life Coaches: How to Reach Your Ideal Audience on YouTube

If you're a life coach aiming to grow your YouTube presence, effective keyword research is essential. The goal? Get your videos in front of viewers who need your guidance. Here's a friendly, practical approach to finding keywords that connect with your audience, using tools like Ahrefs and VidIQ to make it easy.

1. Understand Your Audience’s Needs

First things first: think about what your potential clients are searching for. What are their challenges, dreams, and goals? A few starting points could be:

• "How to build self-confidence"
• "Goal setting for beginners"
• "Finding purpose in life"

By focusing on real questions your audience has, your videos are more likely to pop up when they need answers.

2. Use Keywords to Shape Your Content

Once you have some topic ideas, use tools like Ahrefs and VidIQ to see which keywords perform best. Both tools help you check the search volume and competition level of each keyword, so you can find ones with a solid balance—meaning there’s demand, but also a chance for your video to rank.

For example, VidIQ’s Keyword Score gives you a quick read on how valuable a keyword is. Aim for topics with a good balance between search volume and competition level. This will give your video a better shot at being discovered.

3. Get Specific with Long-Tail Keywords

Instead of focusing on broad terms like “life coaching,” try more specific (or “long-tail”) keywords that match specific concerns:

• “How to improve confidence for introverts”
• “Daily habits for a positive mindset”
• “Setting achievable goals for personal growth”

Long-tail keywords might get fewer searches, but they’re often more targeted, meaning they attract viewers genuinely interested in your content.

4. Track What’s Working (and What Isn’t)

Once you start using keywords, keep an eye on what’s working! VidIQ offers insights on how your videos are performing, so you can see if certain keywords bring in more views or engagement. Adjust and experiment as you go to see which keywords bring in the audience you want.

In Summary:

Effective keyword research is all about matching your content to what your audience actually needs. Tools like Ahrefs and VidIQ simplify the process by showing you what’s worth focusing on. With the right keywords, your videos can reach the people who will benefit most from your insights.