Keyword Optimization vs. Conversion Optimization

Let’s dive deeper into Keyword Optimization & Conversion Optimization and dissipate all the doubts.

Keyword Optimization

Keyword Optimization focuses on tweaking those elements that make your app more relevant for the user’s specific search in the Store Search Engine. These elements are:

• Contextual (number of downloads, ratings, reviews of your app)
• Textual (how keyword searches relate to your app’s title, description, keywords, and other information)

Visual elements, such as icon, screenshots, videos, do not have any impact on keyword optimization.

The higher the relevance of your app for specific keywords, the higher the rank on the results page/screen. Higher rank translates to increased visibility, which translates to higher chances to get an install.

Conversion Optimization

After all the efforts you’ve made to bring users to your App Store Page, you don’t want them to leave before installing your app.

Conversion Optimization aims to convince all these users to install, update, purchase, or take any action you want them to do on your App Store Page.

It is necessary to adjust certain ASO elements such as videos, pictures, and even comment replies to make them as compelling as possible. Simultaneously, you’ll have to balance other elements, such as text description or app title. Your metadata still have to bring you that discoverability to keep landing more visitors to your App Store Page.