Keyword cannibalization: What it (really) is and how to fix it

Keyword cannibalization: What it (really) is and how to fix it

Whether you have an e-commerce site or you run a blog, you’ve likely run into the problem of keyword cannibalization. This phenomenon occurs when multiple pages or pieces of website content compete against each other for the same keywords in search engine results. When you address a particular subject from a number of different angles, after a while, it’s inevitable that you’ll likely circle around the same keywords.

By cannibalizing your keywords, you compete with yourself for Google search rankings and consequently, search engines fail to distinguish which page it should rank higher for a certain search query, making it difficult for any single page to rank higher.

In this recent article, Ashok Sharma explains in more detail what it is and how you can work to avoid it.?

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