Keys to a Successful Seller/Broker Relationship
Justin Greenberg
Residential Realtor & Team Leader of The JG Group @ Jameson Sotheby’s International Realty
Previously, we wrote about the keys to a successful buyer/broker relationship. Today, we’re looking at the other side. There are similarities and differences, but at the end of the day, a solid relationship means a smooth transaction.?
1. Communicate Regularly
Communication is key to a successful seller/broker relationship. If you can keep your broker up to date on changes, then they can provide you with better service.
We understand that there are plenty of methods available to communicate with your broker from phone calls and video conferencing to email and texting. Try, if you can, to stick to one and be consistent with it. It is easier for your broker to provide great service if they can always find your latest information and can be consistent with how they communicate with, you too.
2. Avoid Dual Agency
Your broker should not represent both you and the buyer. If they do, then they might have incentives to represent the buyer’s interests before yours.?
They might convince you to do repairs or agree to terms that are not suitable for you but are to the buyer. This is rarer because the broker makes a commission on the price of the home, but they may also convince you to accept a lower offer than you should. This is most common when the broker is friends or has some kind of personal relationship with the buyer.
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3. Don’t Ignore Mismatches
If you started talking with a broker and you weren’t completely sold that he or she was the right person for you, then it’s probably not a good idea to continue working with them. There needs to be an inherent trust and sense of connection with your broker. If you don’t have that, it probably won’t work.
You also shouldn’t ignore red flags that your broker might have, like not having a license, arriving late, not updating you about key information, or having poor references.
Don’t Forget--You Can Leave If You Need To
“It’s not you, it’s me.” Well, actually, if you’re breaking up with a broker, it probably is them. After all, it is their job to provide you with stellar service. If you’ve been upfront and polite, then the rest of the relationship is really up to your broker.?
The JG Group Difference?
As leaders in Chicagoland and Northbrook residential real estate, we are committed to making sure that our clients have a positive experience selling or buying their homes. For more information, please contact us at 847-975-7658, [email protected], or justcalljustin.com/contact-northbrook-realtor. Follow us on Facebook and LinkedIn.