Keys for Satisfying Customers

All companies know for a fact that the first point of contact is the most important relationship built between consumers and the business offering their services.

Being a service provider doesn’t mean you should always be selling people your product, sometimes it simply means being of service to them.

Being of service means either meeting them closer to where they’re at or recommending them elsewhere.

No one cares about your bells, whistles, and promises unless whatever service you’re selling is immediately going to make their life easier.

All customers would like the same excellent treatment as you would like to receive yourself, it is as simple as that.

How much your customers feel valued by your company is often overlooked. Some companies seem to forget that without your customers, you would have no business.

Good customer service has been proven time and time again to allow businesses to charge more.

Customers continually suggest they would be happy paying more for a product if it meant it would improve the level of customer service. So you need to think about how to meet customer expectations.

Having a strong customer support team increases the level of trust your customers have for you. They understand problems will be addressed and fixed in a timely manner and they’re more receptive to when things do end up going wrong.

Good customer service, however, is not an excuse to increase your prices. If you can keep your products affordable and provide excellent customer service, even better.

Pricing should be important to you for revenue, but also it’s important to your customers. They need the pricing to be fair.

When deciding if your price is fair, you could benefit from looking at your competitors so you can gauge the customer expectations. While we agree that price anchoring is not always the smartest way to decide on pricing, it’s important to know where you stand in comparison with your competition.

If you are charging significantly more than your competition then think seriously about whether your offering is better than theirs.

It’s okay to charge more, however, compensate that with better customer service, like a loyalty program or bonus features to justify the higher price point.

The key thing with pricing is to be transparent. Whether you’re above or below the market rate, let your customers know why this is the case and exactly what they get for their money.

If you really want to get ahead in the game, nail down a great customer service strategy. This way a well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring.