Keys to Making Your Law Firm's Web Content Unique

As a law firm, what you put out in content for the world to see is a direct reflection of your firm. It's part of your brand, and, ultimately, it determines what prospective new clients learn about your company with that very important first impression.

If your content isn't unique, lacks value, or is the same thing your competitor is producing, it's not memorable or anything a high-paying client will see value in. That can hurt your digital marketing strategy, too.

SEO and Content Marketing Work Together

To create high-quality, highly interesting, and brand-worthy content, you need to focus on two components: SEO and content marketing. These are not necessarily two different types of marketing, as both are critical to each other. Yet, with a refined focus on each of these areas, you can create website copy, blogs, and even social media posts that resonate with would-be potential clients, pulling them into your website to fill out your contact form.

Here's the Problem Clients Have

With over 7.5 million blogs added to the web daily, it can seem nearly impossible to create unique content that meets your SEO and content marketing strategies. It is a challenge, and one that a busy attorney with clients to meet often doesn't have the time to manage on their own.

This is why, so many times, the best route is to hire a company like Array Digital to handle the content creation for you. We monitor the online legal industry, tap into opportunities to capture relevant keywords, and incorporate high-quality content that beats your competitors’ digital marketing strategies.

If you want to do the work yourself – or just want to learn more about how to do so – we encourage you to check out our latest blog. It's exactly what you need in a step-by-step format to know how to research and develop a content strategy for your law firm to remain competitive but still on-brand.

We've broken it down into best practices to follow and 10 specific strategies for creating unique marketing content that resonates with your potential clients and target audience.

??Get it all here in the full article

Remember, we can do the work for you and amplify your results. Contact me at Array Digital at any time for a consultation to discuss what's holding your law firm website back.