Keynote Lineup - White Label World Expo Frankfurt 2022

Keynote Line-up - White Label World Expo Frankfurt

The Keynote Theatre is only one of the outstanding features at White Label World Expo Frankfurt.?White Label World Expo Frankfurt is nearly 4 weeks away so we are here today to release a few of our keynote speakers, stay tuned to hear our full line-up!

Ecommerce is developing every single day with new trends, strategies and techniques to keep up with, so what better way to finesse the industry by listening to world-class experts from leading brands! This is your opportunity to meet these experts, ask questions and educate yourself on this changing industry! Simply register for your FREE ticket today and learn from these expert strategies that you can put into practice!

Our exclusive 2022 line-up:?

Gucci, Maria von Scheel-Plessen, Director EMEA

“Do’s and Don'ts When Tackling the Digital Roadmap!”

How to navigate in the digital landscape today - many brands have a long roadmap ahead of them with topics such as attribution, predictive buying or authentic branding strategies. Maria will discuss these outlined points in order to share her Do's and Don'ts so focus and enable growth.

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Meta, Claudia Studtmann, Head of Retail

“Future of Retail - How to Win in a Digital World”

In a world where commerce is no longer confined to just physical stores and web stores, the challenge is even greater for retailers and brands to build direct and authentic relationships with their customers. Claudia Studtmann takes us on a journey on how retailer & brands can be part of the new customer journey to meet the needs of today's consumer and put the customer, speed and choice at the heart of your business.

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Ikea, Loek Berendsen, Global Platform Strategy Leader

“Post Omnichannel - It's already at your doorstep”

Omnichannel is evolving. An exploration of future opportunities for retailers and brands. What is changing in retail, both online and offline, and what will or should never change.

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Lush Fresh Handmade Cosmetics, Tobias Kruse, Growth and Communications Strategy Lead

“Ethics and E-Commerce - The Story of a Campaigning Cosmetics Company”

Challenging industry standards since 1995! Follow Lush′s journey as an ethically motivated, campaigning cosmetics company. Giving our shopping windows to grassroots groups and turning e-commerce into activists platforms for human/animal rights and environmental care. Get an insight of a campaigning company and become a witness of how customers engage to leave the world lusher than they found it.

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L’Oreal, Hans Neubert, Digital Brand Management

“From View to Sale - The Power of Content & Social Commerce”

See how the market leader in the cosmetics industry scaled their digital content and social commerce to bring products directly from the smartphone to the customers'' home. Home to an abundance of quality content, new audiences and offering enhanced digital capabilities: a digital revolution of the shopping journey.

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Douglas, Mike Egbert, Digital Marketing Management Central Eastern & South Europe

“Success Factors for the Leading Premium Beauty Platform”

The ecommerce landscape in a post-covid world is changing rapidly. What does it take on customer acquisition side to initiate a valuable customer lifecycle? How to keep customers engaged and why is this more important than ever?

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QVC International, Patrick Osborne, Manager, Customer & Marketing Analytics

“How Better Customer Knowledge Helps a Legacy Business Pivot to Online”

In a legacy business environment, often online has happened almost by accident, as a result of customer and market pressures. Now we face the challenges of maximising the opportunities presented by online alongside the challenges it can often present to our legacy models. I will discuss how better customer knowledge can help a legacy business to pivot to, and capitalise on, the online retail environment.

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Attending these sessions will provide you with world-class inspiration, tips, and tricks that you can apply to your own business and beat your competition! Strengthen your marketing strategy, invest in the digital ecosystem and learn from these success stories that will help you thrive.?Have you got your FREE ticket yet?!

Don't forget to invite your colleagues and friends so that you can all be among the retail rockstars of 2022 and make this years event unforgettable!

See you on the 12th & 13th of October at Messe Frankfurt!