Key Web Design Trends for 2020

Web design trends are constantly evolving.  

Some popular styles just don’t go away quickly. They just get better and better.  

Let’s jump into what’s new this year! 

2020 Web Design Trend #1: The end of flat designs

Now that more and more screens have become tactile, your design should feel more like in real life.  

This means that elements like buttons should have a subtle shadow to make them look more like real-life buttons.  Backgrounds should respect the fundamentals of light and surface. 

Just try to think how your website element would look like if it’s a 3D object in real-life. 

For more ideas, check Google material design. It has tackled this seamlessly. 

2020 Web Design Trend #2: Be Bold.

Perfect imperfections like hand-drawn elements make your site look more personal. It adds the element of “human”. You can add simple touches like hand-drawn icons, illustrations, lines, typography, asymmetric layouts, split content, and much more. 

Don’t be afraid to be bold. Show your true personality to engage with your real audience in a personal level.  

The more engaged your visitors are, the more action they will take. The more leads you will get ; )

2020 Web Design Trend #3: Accessibility.

Web accessibility ensures that websites are accessible to everyone, including people with disabilities. 

Even though it is not required, soon all websites will have to be ADA compliance, kind of like becoming GDPR compliant.  

Making your site accessible requires relatively small efforts with huge impact. Vox created an amazing yet simple checklist that can help you make your site accessible for all : ) 

2020 Web Design Trend #4: 3D Designs and Rendering

3D models and renderings are tha bomb! 

Especially if they move as the user scrolls down or hovers over the image.  

Talk interactive website! – well, we are talking about it on the next section.  

3D designs do not only apply to a rendering of your actual product...

It can be applied to any kind of graphic design to make it more engaging (and we all know what that means)... More online sales!

2020 Web Design Trend #5: Interactivity.

if you want to grab your site visitors’ attention and get them to take action, add the interactivity element.  

This means that motion will happen when they do something.  

Some examples can be: 

• The simplest one: Change of color when they hover over or click on elements in your website.  
• Next level: Parallax effect on images.  
• Ninth Dungeon level: Typography or images that runs across the screen. 
• Master level: Your visitor fills out a form or uploads a file and a progress spectrum shows up.   
• Master of death level: Videos that start (without sound please!) as they hover over. 
• Warlord level: 360 effect of a 3D element. 

Let’s recap!

By updating your site to stay one step ahead of the game, you will be able to learn more about your audience resulting in a higher conversion rate.  

If you want to always stay ahead of the curve, make sure to subscribe to our newsletter. Don’t worry, we won’t spam you! We’ll keep sharing more tips to help you grow your business.  

So how do you visualize your website this year?  

Do you know which trend you will use?  

Or do you have more web design trends in mind, leave us a comment below!

(For the full blog and to find out about the recurring 2019 trends, click here!)