Key Trends & Strategies to Increase Visibility and Direct Revenue
Cristina Blaj
Enabling Sustainable Asset Growth - Founder of Open Revenue Consulting - Sustainability, Commercial and Profit Strategy Leader, EMEA, Funnel TV Global Advisor - 15+ years experience impacting business models
We kick off the summer with? Key Consumer Trends? & Strategies to make the most out of the revenue conversion for the months ahead!
Leveraging the must read Hotel Marketing Trends in 2024 by 80 Days we huddled with Sam Weston Userguest ?and Trevor Grant to map concrete Revenue and Marketing Strategies to leverage? these groundbreaking? consumer trends, and showcase how we can engage with our consumers to power up and deliver the revenue conversion in the direct channel.
What are some of these key trends that impact Direct Revenue Conversion?
IMAGE IS EVERYTHING
'Unsurprisingly that guests want to see where they’ll be staying… but it really highlights the importance of investing in high quality imagery and videography'. 80 DAYS
Studies have shown that hotels with video content receive 37% more bookings than those without… again underlining the importance of having video on your website… but also on social media, where video, on average can attract over 50% more likes and comments.
INSPIRE YOUR GUESTS
THE SOCIAL BOOM
'Another way to look at this is… all the hard marketing work you do on your website can be undone if your social channels aren’t up to scratch'. Sam Weston
Recognise & Incentivise Social Media followers
LOCAL SEARCH IS BOOMING
Make sure you target and tailor the content to specific markets by location to capture the highest revenue. Check the strategies in the video here
THE HUNGER GAMES
One of our more basic needs has become one of our biggest wants!
It’s no longer a ‘box tick’ exercise to say ‘I have a restaurant’ it’s about really selling that F&B experience
In fact, 83% of global travellers consider on-site dining options when choosing their hotel according to TripAdvisor’s Hotel Trends Report 2023.
It’s really important that your draw attention to your F&B offering and what makes it unique in your direct channel.
THE 'S' WORLD
With over 50% of travellers seeking accommodation that blends comfort with innovative sustainability features.
Make sure that any green initiatives that you’re undertaking are visible on your website, so that those who do care about our world are reassured that you do too.
Communicate your Sustainability Initiatives
领英推荐
What is the main Revenue & Marketing Challenge we need to overcome to elevate our Direct bookings?
The Website traffic doesn’t convert
Industry wide stats tell us that 80%? of the traffic we send to our website? never flows to our booking engine?????
Studies indicate that 70% of consumers expect quality personalization in their guest journey, that is aligned with their booking intent and search behaviour?
How do we tackle this??
First and foremost,? we need to understand the buying intent and booking behaviour in our direct channel
What is our Demand? and Conversion by Stay Date?
Integrating revenue priorities with marketing execution goes a long way in driving direct conversion?
Integrating Availability into the Direct Website and contextualising the offers by matching the user's intent per target market can increase? direct channel conversion by 42%? on average.???
And don't forget it all starts at SEGMENTATION level
Crafting the right micro segmentation to generate more revenue means going beyond the traditional segmentation and delving? into Source Markets, Buyer personas and Marketing Channels.
Watch the recorded session with Duetto ’s Alejandro Garcia Moreno to learn how to craft these strategies:?here
The full video recording is available here:
See you next week at the INSPIRE Smart Travel News Congress in Madrid, we will dive into the Pillars of Sustainable Profitability. If you haven't yet registered ?save your seat!