Key tools and strategies for publisher sustainability
Ascending the data maturity pyramid: A strategic imperative for news publishers
News publishers today face a significant challenge in growing and monetizing their digital audience. The Data Maturity Pyramid is a great tool for publishers to benchmark and frame where they are at in leveraging data towards that end. Peter Doucette lays out in more detail what each level represents and how to approach building capabilities in order to support digital growth efforts.
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