Key takeaways inspired by Euromonitor International's global consumer trends 2025 report

Key Takeaways: Top Global Consumer Trends 2025 by Euromonitor International

Hello, LinkedIn friends! Recently, I came across an interesting new report from Euromonitor International packed with valuable information and insights about emerging trends in e-commerce, retail, and consumer lifestyles.

1?? Adapt to Value-Driven Spending

- Economic challenges are reshaping priorities: 72% of consumers are concerned about rising costs, and 48% plan to save more. Yet, 50% are willing to pay more for time-saving solutions, highlighting opportunities for brands to balance affordability with efficiency.

- Private-label brands have gained market share by offering high value at competitive prices, outperforming traditional players.

2?? Capitalize on Wellness Trends

- The global market for vitamins and supplements is projected to reach USD 139.9 billion by 2025, driven by demand for preventative health solutions.

- Over 50% of consumers believe they will be healthier in five years, with 54% knowing which supplements suit their goals, presenting opportunities for targeted, innovative products.

3?? Sustainability Meets Practicality

- 63% of consumers prioritize eco-friendly actions, yet 40% cite high costs as a barrier. Brands like Procter & Gamble’s Tide Evo—a concentrated detergent with paper packaging—show how sustainability can align with affordability and convenience.

4?? Simplify the Shopping Journey

- Consumers demand easier access to products, with 42% purchasing via livestreaming for clearer product details and 35% seeking better online navigation.

- Innovations like Amazon's AI assistant, Rufus, demonstrate the value of personalized, streamlined shopping experiences.

5?? Leverage AI with Transparency

- While 43% trust generative AI, skepticism about misinformation persists. Younger consumers, however, see potential in AI-driven personalization.

- Companies like LG are enhancing trust by integrating AI with human-centric features, such as emotion-adaptive smart devices.

Follow the link to read the full report??https://eu1.hubs.ly/H0f9jsV0

?Have you noticed any changes in your customers' preferences?