Key Takeaways from the 2024 Indian Gaming Tradeshow & Convention

We just wrapped up a fantastic week at the 2024 Indian Gaming Association tradeshow in Anaheim. As always, it was an excellent show with just the right mix of new technology, valuable industry updates, and, most importantly, some one-on-one time with our amazing clients and partners.

As the conference concludes, we're taking a moment to reflect on some of our key takeaways and wanted to highlight a few that have us pretty excited.

1. AI is still in the early stages. While most properties are experimenting with AI on an individual level, with employees leveraging tools like Gemini and ChatGPT, and some tech stacks finding ways to integrate AI within their platforms (although there's more hype than impact currently), the true value of AI has yet to be fully realized in the gaming industry compared to other sectors. Nonetheless, we anticipate significant progress in the coming years and are eager to witness AI's transformative impact on operations, from customer service to marketing and finance.
2. The industry is becoming more digitally savvy. At Good Giant , we've been utilizing geofence and geoframed audience targeting and advertising for over three years. As we approach the midpoint of 2024, we're noticing more casinos and ad agencies discussing these strategies. Now that this tactic is becoming more common among your competitors, it's time to enhance your approach and capture more market share. Are you creating geo segments based on unique visitation patterns, such as guests who frequent multiple competitors or those who have become inactive at your property in the past 90 days? What about players who exclusively frequent high-limit slot areas? There are numerous subsegments whose behavior can guide you in delivering more relevant and engaging advertising that resonates and converts.
3. Gamification remains relevant and effective in creative ways. One intriguing opportunity is a gamified new loyalty member experience. If you're struggling to ensure your customers fully grasp the loyalty program and how to maximize their membership, gamification is a fantastic solution. Why not offer an interactive experience for all new club members using gamification principles and reward them for engaging with compelling content about your property? Show them why your offering is the best fit for them and how to derive the most value from their membership. It's fun, fosters engagement with your brand, sets you apart from competitors, and any incentives offered can drive additional visits to the property.

These are just a few of the exciting insights we gained. Ultimately, the industry is continually evolving and expanding. If you'd like more information on any of the topics above, email us at [email protected] and we’d be happy to nerd out.