The Key to Success: Understanding Consumer Attitudes and Needs
Welcome to our last 2024 edition of The ReMX! The holiday season has arrived —?bringing increased spending and increased opportunity to engage with consumers to help them manage and track their finances. This month’s edition spotlights how financial providers can better understand and serve consumers. Check out our December highlights:
The most vulnerable households are spending 16% of their income on financial services. Industry leaders gathered together to discuss financial wellness in the U.S. and how they can provide services for consumers of different backgrounds.
Consumers have big feelings when it comes to brand trust, tech, the economy, managing money, and more. Read more about consumer attitudes in 2024.
Consumers have more choice than ever in where to turn for financial services and our research shows that 59% of U.S. consumers want their financial provider to proactively help them better manage their finances. And, a bad experience could make them turn elsewhere. Learn about top engagement strategies from industry leaders.
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