The key strategy tips you need to know for a successful Q4 and beyond
An egg-cellent return to our Breakfast Briefings ??
Thank you to everyone who came to our first post-pandemic Breakfast Briefing - it was wonderful to welcome so many of you back to Hallam HQ and we hope you took away some valuable Q4 insights.
Couldn't attend? We've summed up all of the key takeaways. Give it a read?on the blog .
Fancy joining us next time? On Wednesday 23rd November, our CEO,?Julio Taylor, ?and Head of Paid Media,?Jack Brown , will be sharing what your Paid Media strategy needs for 2023, as Jack explains how focusing on CPA and ROAS could be killing your business ??
Trendspotting: October 2022
It’s impossible to avoid talk of economic uncertainty when it's flooding every news item and beginning to affect our day-to-day lives.?
To bring you a little positivity amidst the chaos, this month’s?report ?will focus on trends that create value for both customers and your company when times get tough.
We look at how:
???Online advertising can be used to generate future demand (brand building) and capture existing demand (sales activation)?
??? Start experimenting in the metaverse: stay authentic to your brand while creating value for consumers
?? Third-party cookie alternatives
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?? Whatsapp as a marketing channel
??? Dealing with price rises of products
How programmatic advertising fits in a full-funnel advertising strategy?
If you’ve read our?guide to programmatic advertising ?then you’ve probably got an idea of how programmatic advertising can benefit you and the ways it can be used. We take you through how programmatic advertising can and should be integrated into your marketing strategy.?
We take you through the?phases of the customer content journey ?and where your programmatic advertising should be coming out to play, including a case study example.
Register for our next event
Join our hybrid event with the University of Nottingham as we explore some of the biggest questions in marketing.
Against a backdrop rocked by geopolitical instability, the cost of living crisis and potential recession, we are bringing together some of the leading innovators in the field of marketing to discuss how we can win in business, despite the economic challenges that surround us.?