THE KEY STRATEGIES FOR STRONG BRAND POSITIONING
Volvo positions itself in the market as "safety and reliability." This means Volvo wants to be perceived as a company that prioritizes the safety of drivers and passengers above all else.?They aim for their brand to be associated with advanced safety technologies, and responsibility.?It also sets Volvo apart from competitors, highlighting their commitment to creating cars that protect and care for their owners.
A strong brand positioning is a superpower for business owners and entrepreneurs, helping them differentiate their products, services, or companies from the competition.Brand positioning strategy is a crucial component of a marketing strategy, designed to offer a compelling brand promise that resonates with potential customers. In this article, we’ll explore the basics of brand positioning so you can successfully position your business and stay ahead of the competition.