Key Strategies for Panel Discussions

Mastering the panel discussion can unlock tremendous value for your brand and thought leadership. But here’s what holds many back: the fear of stumbling when the spotlight hits. Whether it’s freezing under tough questions or failing to stand out, these moments can define your perception.

The good news? You don’t need to be a natural-born speaker to thrive. By prepping the right way, you can survive and own the conversation.

Here’s how:

Before the Panel

1. Define Your Role: Are you the expert, the challenger, or the mediator? Know where you fit in.
2. Research: Understand your fellow panelists’ views so you can either support or challenge them effectively.
3. Plan Key Messages: Have 2-3 sharp points to weave into the discussion.

During the Panel

1. Listen First: Don’t just wait for your turn to speak—pay attention and build on others’ ideas.
2. Own Your Time: Keep your responses focused. A tight message is memorable.
3. Stay Confident: Your body language speaks louder than words. Make eye contact, smile, and project confidence.

After the Panel

1. Network Smart: The real opportunities come from who you connect with after the discussion.
2. Seek Feedback: Even seasoned speakers can improve, so ask for honest input.

Panel discussions are about collaboration and authenticity. By following these strategies, you’ll leave a lasting impression—and open doors you didn’t even know were there.

Want more tailored tips for your next panel? Let’s chat.

Best,

Best Regards,

Richard Lorenzen, CEO of Fifth Avenue Brands

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