Key sports events & marketing opportunities for Nordic brands

The next two months offer fantastic opportunities for sports-related marketing. Here are three major events that will capture the attention of Nordic sports audiences:

?? 4 Nations Face-Off (Feb 8–17, Canada & USA)

The best of Finland, Sweden, Canada, and the USA go head-to-head in this high-stakes hockey showdown. With NHL stars representing their countries, this tournament is a prime opportunity for brands looking to engage passionate hockey fans on both sides of the Atlantic.

?? FIS Nordic World Ski Championships (Feb 26–Mar 10, Trondheim, Norway)

The biggest Nordic skiing event of the season is coming to Trondheim! With top athletes from Finland, Sweden, and Norway competing, this is the perfect stage for brands tapping into winter sports culture and the massive Nordic fanbase.

??? Sweden Rally (Feb 15–18, Ume?, Sweden)

The only full-snow event in the WRC calendar delivers high-speed action and a true winter motorsport spectacle. A unique chance to connect with motorsport enthusiasts and outdoor adventure fans alike.

Did you know?

Athletes competing in these events have massive reach among young adults on social media. If you're planning activations around sports events, don’t forget to integrate social media visibility into your strategy!

Get inspired by athletes' content