Key Property Insights for the Australian Market in 2025

Based on findings from the Sotheby’s Luxury Report 2025

1. Stable Pricing but Slower Growth

The luxury property market is expected to maintain stability in 2025, with slower rates of appreciation. For Australian buyers, this means there may be less urgency to act quickly on rising prices, allowing more time for strategic decision-making.

As a Buyers Agent, my focus is on helping clients identify value in a market where pricing aligns more closely with long-term growth potential.

2. Demographic Shifts Driving Demand

Single Women Buyers: Single women are becoming an increasingly significant demographic in the luxury market, with a focus on properties that support independence, security, and tailored lifestyle needs. Downsizers, particularly older single women, are prioritising quality apartments with space for entertaining family.

Millennials and Lifestyle-Driven Purchases: Millennials are entering the luxury market in greater numbers, seeking properties that reflect their lifestyle-first mentality. In Australia, this means high demand for aesthetically unique homes in urban areas with strong lifestyle appeal.

3. International Wealth Migration

The report highlights a continued trend of wealthy individuals migrating globally. While the UAE dominates in attracting high-net-worth individuals, Australia remains a desirable destination due to its liveability, stability, and high-quality real estate. This inflow of international buyers will likely drive competition for prime properties in Sydney.

I guide clients in navigating this competition, providing access to off-market properties and crafting strategic offers to stay ahead of international demand.

4. Parental Financing

The trend of younger buyers relying on family support to fund purchases continues to be prominent. In Australia, the “bank of mum and dad” remains a critical factor for many buyers entering the luxury market.?

I work with clients to develop realistic strategies that incorporate their financial backing effectively while targeting properties with strong investment potential

Conclusion

For Australian buyers, the 2025 luxury property market offers a unique mix of opportunities and challenges. My role as a Buyers Agent is to guide clients through this evolving landscape, offering expert insights, access to exclusive opportunities, and personalised strategies to secure the right property at the right price.

Whether you’re seeking a dream home or a smart investment, understanding these trends and partnering with an experienced professional can make all the difference.

Please get in touch today and let’s discuss how I can deliver your property goals.

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