Key promotions that will deliver this Black Friday

Hi there

Jamie here again.?

Discounts, competitions, gifts with purchase, trade-ins, sweepstakes, cashback - each has a role to play in a comprehensive marketing strategy. When you tailor these tactics to your audience’s needs and your key performance indicators (KPIs) you can be sure of a resonant and effective campaign.?

Just like any other campaign, your Black Friday strategy’s success hinges on the type of promotions you deploy.

Let’s take a look at a couple of key promotions to consider this Black Friday that can drive sales, deepen customer relationships and foster repeat business for brands.?

Strategic Cashback?

When properly implemented, cashback promotions can be a significant deciding factor for consumers, enabling your brand to outshine competitors without resorting to trivial discounts.

They can raise a customer’s perception of a purchase value, potentially elevating overall satisfaction. Amidst a sea of Black Friday deals, cashback offers can distinguish your brand as customers will feel pleased and satisfied that they are getting something extra in return for their purchase.

You can encourage higher levels of spending by offering greater cashback values for higher purchase amounts. Incorporate the cashback into your existing loyalty programme to amplify the value proposition too. Why not use the annual excitement of Black Friday to create a sense of urgency, nudging hesitant customers in the right direction by deploying a limited time tactic to the cashback offer?

Gift with Purchase?

The appeal lies not only in the enhanced perceived value of a product but also in its power to introduce customers to new offerings. A well-chosen gift can significantly elevate the customer experience and create a strong emotional connection.

Don't just take our word for it. Research shows that offering a free gift can increase the perceived value of a deal, often more so than everyday discounts (Darke & Chung, 2005).?

A well-executed gift is a simple yet effective way to boost customer satisfaction and inspire long-term loyalty. You could also offer tiered gifts based on purchase amounts to incentivise higher spending.

In today’s socio-economic landscape, marked by factors such as the cost-of-living crisis, promotions offering genuine value gain added significance.?

Food for thought.

Until next time,

Jamie.