The key PR tactics every business should know about

When you think about PR, what’s the first thing that springs into mind? Most likely the good old press campaign. Many people know about the benefits of getting coverage in a publication that’s read by clients and peers, but what are some of the tactics SMEs use to generate that coverage?

In today’s newsletter, we’ll talk you through some of the most effective and powerful PR tactics a business can employ to raise awareness, build their reputation, gain trust and win credibility.

Press campaigns

This is the most common PR tactic. Whenever you see a news story in a local newspaper or industry magazine about a company operating in your sector, it’s likely the result of a carefully-crafted PR campaign.

Press campaigns are a great way to share important news or announcements that are of value to readers. The launch of a new business, expansion of an existing company, the creation of new jobs, acquisitions, MBOs and success stories are typical topics in press campaigns.

Media relations

Getting in front of the right journalists can be a tricky business. They’re usually on deadline and on the receiving end of over 100 press releases a day, so the wrong approach could easily annoy them! That’s where media relations comes in. Once you know the journalists, editors and influencers to connect with, cultivate and nurture those relationships by becoming a trusted news source. Working with a PR agency like Osborn Comms allows you to leverage our existing relationships to maximise your chances of gaining coverage.

Community engagement

Community engagement is a great way to show corporate responsibility and build up a strong reputation in your local area. This could involve sponsoring local events or sports teams, taking part in community initiatives like litter picking, or helping to fund green spaces or beneficial local services like mobile libraries in rural areas.

Award entries

This is one of our favourite PR tactics, and it’s often overlooked. Whether it’s a local business awards or an industry trade event, entering awards is a wonderful way to gain recognition for your company’s achievements, initiatives and services. Winning an award is one of the most powerful ways to build credibility; we recently shared some tips on how to craft an award entry if you’d like to see!

Collaborations

It’s not the most obvious PR tactic, but it can sometimes be highly beneficial. Collaborating with other SMEs across the region to host events and workshops, launch initiatives, support important causes or address known challenges allows you to mutually tap into new audiences and double your strength.

Continue to read about more key PR tactics on the Osborn website: https://osbornpr.com/the-key-pr-tactics-every-business-should-know-about/

If you'd like to explore how PR can help you reach your future clients, talk to us today. As an award-winning PR agency in the heart of the West Midlands, Osborn Communications has years of experience in successfully securing press coverage in the media that matter most to your industry. Drop us a line to book in a chat.