Key On-Page SEO Factors
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Title Tags: The clickable headline in search results. Keep these unique, concise (around 50-60 characters), and include your primary keyword.
Meta Descriptions: The short description under the title in search results. This should expand on the title tag, enticing users to click (around 150-160 characters).
Headings (H1, H2, H3): Structure your content with clear headings. Your most important heading should be the H1 tag, with subheadings using H2, H3, etc. Include keywords where natural.
Keyword Optimization: Research and strategically place relevant keywords throughout your content (title tags, headings, body text). Avoid keyword stuffing– focus on natural usage.
Content Quality and Depth: Google loves informative, helpful content. Write in-depth articles that address the user's search intent and answer their questions thoroughly.
Internal Linking: Link to other relevant pages on your own website. This helps users navigate and signals to search engines how your content is related.
Image Optimization: Use descriptive filenames and alt text (text descriptions for images) that include keywords. Compress images to enhance page speed.
URL Structure: Short, descriptive URLs with keywords make them more readable for both users and search engines.
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Mobile Responsiveness: Your website must display perfectly on all devices. Google prioritizes mobile-friendly sites.
Page Speed: Optimize site elements to load quickly. Slow websites hurt your ranking and user experience.
Additional Tips:
Use SEO tools: Tools like Ahrefs, SEMrush, and Google Search Console can help you research keywords, analyze your site, and monitor your rankings.
Focus on User Experience (UX): While not a direct ranking factor, great UX improves engagement and dwell time – signals that Google considers positive.
Important Note: On-page SEO should work hand-in-hand with other SEO efforts, like off-page SEO (backlinks, etc.) and technical SEO for the best results.
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