?? Click-Through Rate (CTR)
- What it measures: The ratio of clicks to impressions.
- Why it's important: A higher CTR indicates that your ads are relevant and engaging to users.
- What it measures: The percentage of clicks that result in conversions.
- Why it's important: It shows how effective your ad and landing page are at driving desired actions, like purchases or sign-ups.
- What it measures: The average amount you pay for each click on your ad.
- Why it's important: Helps you manage your budget and understand the cost-efficiency of your campaigns.
?? Cost Per Conversion (CPA)
- What it measures: The average cost to acquire a conversion.
- Why it's important: Provides insight into the overall effectiveness and profitability of your campaign.
- What it measures: The number of times your ad is shown.
- Why it's important: Indicates the reach of your campaign and the potential audience size.
- What it measures: Google's rating of the quality and relevance of your ads and keywords.
- Why it's important: A higher Quality Score can lead to lower CPCs and better ad positions.
- What it measures: The average position your ad appears in search results.
- Why it's important: Helps you understand your ad visibility and competition for ad placements.
?? Return on Ad Spend (ROAS)
- What it measures: The revenue generated for every dollar spent on ads.
- Why it's important: Shows the effectiveness of your ad spend in generating revenue.
- What it measures: The percentage of visitors who leave your site after viewing only one page.
- Why it's important: Indicates the relevance and user experience of your landing page.
- What it measures: How closely your ad matches the intent of the search query.
- Why it's important: Ensures your ads are relevant to users' searches, impacting CTR and Quality Score.
- What it measures: The percentage of impressions your ads receive compared to the total available impressions.
- Why it's important: Helps identify opportunities to increase visibility and reach.
?? Top and Absolute Top Impression Share
- What it measures: The percentage of your ad impressions that appear at the top and absolute top of the search results.
- Why it's important: Indicates your ad's competitiveness in securing prime ad positions.
?? View-Through Conversions
- What it measures: Conversions that occur after a user sees (but doesn’t click) your ad and later converts.
- Why it's important: Helps measure the indirect impact of your display and video ads.
?? Mobile Click-Through Rate
- What it measures: The CTR of your ads on mobile devices.
- Why it's important: Mobile users often behave differently, and optimizing for mobile can improve overall performance.
- What it measures: Data on calls generated by your ads.
- Why it's important: Essential for businesses where phone calls are a key conversion metric.
