Key Learnings from Launching Keeron: Nurturing Growth with Balance
Md.Tajdin Hassan
CBO at The Daily Star| COO - Keeron|Ex CMO @Daraz (Alibaba Group)| IVLP Exchange Alumnus @ U.S. State Department | Alumnus @ STARS| President @ Mission Save Bangladesh
In the journey of steering Keeron , three pivotal lessons have illuminated the path to the future.
1. Embracing a Profitability Mindset From Day 1: From the genesis of startup culture, the emphasis on growth has been resounding. However, a crucial piece often overlooked is the strategy behind that growth. Acknowledging the significance of profitability alongside growth, especially in the early stages, is paramount. Achieving an amazing scale-up occurs when growth harmonizes with profitability from day one.
2. Building a team with right skills and attitude
In the fervor of securing funding, there's often a rush to hire. Yet, the cornerstone of any organization's success blueprint is placing the right individuals in the right roles. It transcends mere skill sets, necessitating a blend of aptitude and attitude. A skilled team member without the right attitude can burden a company. Therefore, investing quality time in the hiring process is crucial.
3. Balancing Organic and Paid Marketing
While aiming for hyper growth, the allure of solely focusing on paid marketing can be enticing. However, neglecting organic strategies hampers long-term brand building. A balanced approach, weaving together organic and paid marketing, is pivotal. Building a community is imperative for sustainable growth, allowing a wiser allocation of resources between paid and organic strategies.
In essence, Keeron's launch underscores the critical importance of fostering a profitable mindset, curating the right team dynamics, and harmonizing organic and paid marketing efforts. These lessons, when implemented judiciously, lay the groundwork for sustainable and remarkable growth.
→ Capturing Millions of Faces since 2011 | Chief ?? @ Checkmate | ?? Young Entrepreneur Award 2022 by JCI | Lecturer @ University of Scholars | → Teaching Professionals and Students Communication & Entrepreneurship
1 年Inspiring bhai Great insights
I help brands and professionals to multiply business & career growth | Country Lead of BizSvc @ CodeCrafters | Founder - Idean Consulting | Doctoral Candidate @ IBA | Trainer | Author of Bestseller books
1 年Great insights vaia
Sharing insights to inspire changes.
1 年All the best with Keeron!
Marketer|Automation Expert|Enthusiast
1 年Great insights. To go for profitability or growth, really depends on the type of business, funding, and the founder's preference. I don't think there is a one-size fits all here.
Growth/ Performance Marketer in Startups | Handled paid marketing budgets of ~$1 Million/year
1 年Absolutely aligned with the pointers, boss. Strategically combining paid and organic marketing can foster business growth. Besides, excited to see how other sales channels will respond.