Key Insights from the Rich Founder Club

Today’s session at the Rich Founder Club was packed with invaluable insights for agency owners, shared by Mr. Avi Arya .

I am Aditya Mundra, the founder of Sabhi Digital , a digital marketing agency. We specialize in helping coaches and consultants with their webinar funnels. Our unique selling proposition (USP) is bringing the right clients to webinars, effectively doubling the show-up ratio. This means that with the same budget, we can double the audience, thereby doubling the sales.

If you are a coach already making at least 5-10 lakh a month and want to scale to 30-50 lakh a month, we can help you increase your revenue by enhancing your show-up rates.

Here are some key takeaways from today’s session that I believe can benefit all of us in the industry:

1. Consistency is Key: Showing up and being consistent is crucial. It’s not just about attending meetings but doing so regularly.

2. Mindset Shift: There are two types of mindsets: saving expenses and increasing income. The right approach is to focus on earning more, which naturally makes expenses seem smaller.

3. Learning Resources: Our LMS includes videos on “Get Known, Get Leads, and Get Sales.” It’s important to watch these with your team and strategize together.

4. Celebrate Success: Create a group named “Good News” where team members can share all positive news, both personal and professional.

5. Planning Ahead: Planning your next week is crucial; failing to plan for the next month is a recipe for disaster.

6. Ideal Team Member: Define the ideal team member avatar for every position in your team.

7. Authority Through Video: Use show-off videos to establish immediate authority before meetings.

8. Quality Over Quantity: Avoid working with substandard team members; it’s essential to have a competent team.

9. Daily Accountability: Team members should share their MMDs (To-Dos) and DERs (Day End Reports) daily.

10. Overcoming Laziness: People often find things expensive because they are lazy and don’t prioritize their growth.

11. Company Care: Treat your company like your child; never compromise on quality.

12. Monthly Audits: Conduct monthly audits of time, energy, and money to identify and address issues.

13. Focus on the Money Map: Prioritize revenue generation over other aspects like design; focus on what drives your business forward.

14. Health and Fitness: Get fit, as your business, children, and parents all depend on you.

15. Outcome-Based Focus: Everything should be outcome-based, whether it’s a client’s proposal or any task you’re handling. For instance, instead of just offering WhatsApp automation, emphasize how it will help increase show-up rates to 40%.

Q&A Highlights:

Q1: How do you properly plan things with part-time or project-based team members?

Ans: Be an A-category client; pay them well and offer good retainers. Identify and work with the top 2-3% of team members who match your ideal avatar and are committed to delivering quality work.

Q2: We overdeliver so much without charging extra, making us appear costlier upfront. Once clients start working with us, they rarely leave, but getting new clients is challenging due to initial cost perceptions. How should we handle this?

Ans: Create a strategic plan with clear targets for outreach. Form a team dedicated to reaching more potential clients, even if the conversion rate is low. By doing so, you increase the volume of contacts and potential leads, ultimately bringing in clients who appreciate the value you offer.

Q3: How to fire team members who are not delivering results?

Ans: Address the issue directly. If a team member is underperforming, they likely sense it too. It’s essential to take action and not drag the situation. This honesty helps maintain a high standard and ensures everyone is aligned with your goals.

Q4: I’m struggling with outreach and rely heavily on inbound calls and references. How can I improve this?

Ans: Create an ad specifically seeking individuals to assist with outreach. Offer attractive commissions on conversions and identify around 20 potential candidates. From these, select the best 4 to build a lead generation team. This focused approach will help you expand your reach and generate more leads.

These insights have been eye-opening and crucial for running a successful agency. If you’re interested in discussing these strategies further or need help with your agency, feel free to reach out!

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