2025 Strategic Planning Insights & Resources

2025 Strategic Planning Insights & Resources

A strong emphasis on internal mobility, utilizing AI and automation in the hiring process, putting employee well-being first, and showcasing career advancement opportunities are just some of the major trends for employer brand marketing professionals in 2025.?

The percentage of workers who intend to switch jobs within the next year is rising, rising from 19% to 28% during the previous three years, according to PwC's 2024 Global Employee Survey. This means companies are already thinking about how to strengthen their efforts to attract, retain, and engage key talent.

Cliquify and the Top Employers Institute collaborated to identify the key trends influencing the Employer Branding function globally in 2025. Leaders in talent and employer branding from more than 50 companies responded. Here are some key findings:

• Employer brand teams are closely aligning with talent acquisition and talent management leaders to drive initiatives that will have a direct impact on the quality and speed of talent attraction and internal mobility.?
• Leveraging listening tools across channels like internal engagement surveys, focus groups, social media, and Glassdoor - employer brand leaders are crafting both global and local expressions of their EVP.
• The employer branding dashboard is rapidly becoming more complete by incorporating the effects of the EVP and the brand on sentiment and retention.

Read the full report packed with insights: Download Report

2025 Conference Recommendations

In 2025, several key conferences will offer invaluable learning experiences for employer brand professionals. These offer the latest innovations, proven best practices, and inspiring case studies to elevate your employer branding efforts. In the blog linked below, we have recommended some of the best conferences we feel are worthwhile exploring.

Learn more

Cliquify Calendar of Events

February 6 - US Talent Communication Summit.? Boston Consulting Group (BCG) has partnered with Potentialpark & Cliquify to host a live event in New York City to reveal this year's top-ranked employers in talent communications and share the latest trends and insights on the candidate experience. This exclusive, in-person event will bring together the brightest minds in Employer Branding and Talent Attraction to discuss key insights and celebrate excellence in Talent Communication strategies being deployed by industry leaders.

March 6 - We are excited to announce that Takeda Pharmaceuticals will host our Boston EB Link Up for employer brand practitioners to learn and network with their peers at their beautiful corporate headquarters in Cambridge, MA. This exclusive networking event is designed for Boston-area employer brand professionals to connect with peers, delve into crucial industry issues, and forge collaborations to elevate their employer branding strategy in 2025. Registration details will be made available soon.

If you are interested in boosting your company's brand among talent attraction professionals and would like to host an exclusive knowledge-sharing event at your HQ in the US, please email us at [email protected] to explore easy options.

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