Key Ingredients of Quality Content Writing

Your online presence is judged by your audience on the basis of the content shared by you.Quality is one of the key ingredients of a successful content marketing strategy. It is what differentiates successful marketers from those who are still striving to reach the audience. The right content strategy helps you to attain your ranking as well as revenue goals.

Nobody is going to give a damn to what you have to say. Currently, we are in tricky times, when internet is flooded with content, it is imperative to know the key ingredients of the quality content to survive and succeed in online business world.

What to Say?

The content should be based on the goals of the company reconciled with the goals and the emotions of the buyers and targeted audience. It should teach customers/audience about the things they find interesting or would derive a direct advantage from knowing it.

How to Say it?

The skill of your writer is the foremost factor affecting the likeability of your content. The content should be lucid, precise and grammatical error free. Another way of attracting your customers is by supplementing your content with images, video Embeds, info graphics or Other Media

It is possible to create valuable content without images. But, when the visuals are combined with your content, it tends to bring more inbound links through social media. It has been observed that 40% of internet users will respond better to visual information than to plain text. Inbound links is considered as one of the most significant factors in Google ranking algorithm. It has been observed that multimedia-based content has been shared up to 12X more than plain text content.

How Much to Say?

On one hand, it has been observed Google gives more value to lengthy content covering the all aspects of the content, mobile consumers are giving more preference to short and precise content, so they can quickly grab the information they want.

When creating content, it is important keep your goals as well as customer’s preference in the mind. It should be at least expressed in such a manner, that the readers can easily get the information they need. Some ways to do this include the proper use of headings, bullet points, lists, and linking to other mobile-friendly content.