Key Information Your Visitors Are Really Searching For

Are you looking for strategies to make your business website more effective? Do you want to know the key information your visitors are really searching for?

In today's newsletter I will share the 6 questions your business website needs to answer and are as follows :

1.What Are You Selling ?

First and foremost, they'll want to immediately know what product / services you're offering. The instant they land on your website, this should be abundantly clear, and there should be absolutely no guessing involved.

2.Why Should They Care ?

After establishing what your offer entails, your visitors will have an even more pressing concern. How will it improve their lives and solve the pain points they're experiencing? In other words, what's in it for them and why should they care?

3.What's The Cost ?

Let's say that you've piqued a visitor's interest by explaining what your product / services is and what benefits of using it are. At that point, they're invariably going to want to know how much it costs. While you don't necessarily need to slap up the price on your homepage, you should make sure that your visitors can find pricing information with a single click.

4.What Differentiates Your Brand From Others ?

Many consumers want to know a little about your company's history, team members, values and so on. It just wouldn't be practical to put long - winded details on your homepage ( this is usually reserved for your " about " page ) it's smart to show what makes you special.

5.Can I Navigate Your Site With Ease ?

Your average online shoppers has the attention span of a gnat. When it comes to navigation, it needs to be intuitive, and visitors should be able to get their bearings within a matter of seconds - not minutes.

Can I Trust You ?

Trust is huge.

With many shoppers having a healthy level of skepticism these days, it's critical that you're able to establish at least baseline level of trust right from the start. If there's even a hint of doubt about your credentials and reputability, you can pretty much bet that the bulk of your visitors are going to leave.

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