The key algorithms for digital transformation and automation in an unfair Black swan context

Digital transformation and automation will have immense impact on marketing and sales. 

Key components for success in consumer business 

- Customer journey practice 

- Individual customer personality profiling 

- Hierarchical segmentation

Customer journey is about making your wanted customers your advocates through brand relation, touch points and customer experience. For your future customer journey automation excellence, please find bellow the fundamental algorithms you need. 

Individual customer personality profiling is about the spices. AI is even more sensitive to the right spice mix than humans. Big data without aggregated market research is like cooking food without spices. It maybe keeps you alive, but your brand will not flourish nor prosper. Adding 10 KB market research data to 100 TB big data can make billions of dollars bigger difference than another 100 TB big data. 

Hierarchical segmentation allows human intelligence and artificial intelligence to work hand in hand. The fundamentals of segmentation prevail, but execution and tools change fundamentally and go beyond what we today see as segmentation.

For your future marketing automation excellence, these are the seven fundamental algorithms your analytics provider need to define.

TP = f7([I], [CB], [TM])

CPP = f2([I], [RD], [MR], [TP])

CBP = f1([I], [RD], [MR], [TP])

TSR = f4([RD], [MR])

SSR = f3([RD])

TSB = f6([I], [TSR], [CPP])

SSB = f5([I], [SSR], [CBP])

ROI will come from solving these.

Starting 3rd week of April we will go through the algorithms on Previsions blog. Look forward to meet you. We start with "rd" the coral reef of your big data ocean

Previsions