Key Features of Post Covid MVT

In past one and half years worldwide people went digital and "this tenure" gave them enough space to be habituated to search anything on web likewise in case of hospitals too.

So, in new normal era people looking for medical travel will be more informative and will travel based on visible trusted information and will choose hospitals based on good review, certification and facility available.

They will look for global accreditation, safety protocol declared on hospital website, availability of hygienic affordable stay & food and will tend to choose new new destinations/hospitals rather can be said that destination will be decentralised to avoid unwanted mob & gathering.

So, this is high time for hospitals to prepare well to leverage new trend and focus on above mentioned parameters.

Rana Bhattacharyya

AGM- International Marketing, Aditya Birla Memorial Hospital, Pune

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