Key Difference Between Blogging For Fun And Business
Rana Shahbaz
I help founders clarify their website messaging using StoryBrand 7 Part Framework to connect with their audience, increase conversions and grow their businesses one email a day.
Blogging is similar to playing any sport.
If you are playing in your backyard, you can create your own rules and play as frequently as you like.
Whatever makes you happy!
However, the moment you change the perspective from playing for fun to playing to make a career, everything changes with it.
What you need to learn or practice about blogging depends on your blogging goals.
Blogging For Fun
Want to start a blog for fun?
That’s great! You can make your own rules and schedule to blog.
You can:
- Choose any blogging platform.
- Write about any topic you feel like it.
- Follow any writing style.
- Afford not to promote your blog
- Avoid the hassle of improving your blog regularly.
However, if you want to be a professional blogger, then it gets demanding, and you’ll need to get into the routine of doing quite a few things to compete with other professionals in your niche.
Blogging for Business
I’ve started to realize (mainly because of my own failures), that there is a pattern that is so evident in all blogs that are dominating search engine top rankings, no matter what kind of niche your blog is.
What is this pattern, and how can you benefit from it to create a successful business blog?
Let’s talk about it now.
A few critical areas of today’s successful business blogging pattern are:
- Niche authority: Google’s business is to offer the best answer to any query their customers search. It is no rocket science that they do their best to prioritize the master of one over jack of all trades.
- Quality keyword research: The moment you choose a specific niche, chances of finding keywords, which resonates with your target audience increases significantly.
- Detailed but scannable content: It is a big challenge, detailed content perceived to be of high value. However, it does not give you a licence to include fluff.
- Quality over quantity: If you can manage quality with volume would be even better.
- Consistency: This is alone so valuable that it has the power of making you the better blogger than most. Successful bloggers follow a blogging schedule religiously.
They “say success leaves clues” however, it is hard to copy hard work.
Are you blogging for fun or business?
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This article first appeared on my blog at https://ranashahbaz.com/blogging
I help you befriend your emotions so you can let go of your negative thinking & access inner peace
4 年Thanks for sharing, Rana Shahbaz. I always enjoy reading your content.
Certified Financial Planner? - I help individuals & couples manage their finances so they can focus on the important things in life
4 年Great article Rana! There are def key differences that need to be accounted for
Global Quality Director, Technology & Transformation at McCormick & Company
4 年Thanks for sharing Rana. There are some very valuable insights in what you said. Particularly about ensuring your content is readable for today's scanning audiences. Great stuff!
Co-Founder & CEO, The 5th Mantra * Training Mentor- IIT Chennai * Top 10 Communication Coach (Yahoo Finance) * Trust Member, EvXprts Foundation * Trinity Exams Mentor * IIFT Alumna
4 年A valuable share, Rana! Clarity in approach is essential to create a successful blog and then making it a source of revenue too. Thank you so much for sharing!