Key Considerations for Generative AI Business case
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Key Considerations for Generative AI Business case

Integrating Generative AI (GenAI) into business operations is a strategic decision that involves evaluating various factors to leverage its potential effectively. Below are set of key considerations, which can be a starting point for those responsible to drive GenAI agenda for their respective businesses.

1. Embedded AI in Business Applications vs. Independent Generative AI Stack

What it means: This consideration involves deciding whether to incorporate AI capabilities directly within existing business applications and use the integrated GenAI stack by the application provider or to develop your own AI infrastructure and ecosystem with interoperability with your existing application stack.

  • Embedded AI in Business Applications

Embedded AI involves integrating AI functionalities directly into existing software applications, making AI capabilities an integral part of the business workflow. This is where most of the enterprise application providers are trying to pivot with their respective applications.

  • Pros: Seamless Integration across operations; Improved Efficiency along the value chain; Cost-Effective for the business; Improved Data availability and accessibility
  • Cons: Complexity in overall Integration; Scalability Issues; Customization Limitations; Vendor Dependence ?
  • Independently Owned Generative AI Stack

An independent AI stack refers to a dedicated AI infrastructure and ecosystem that is business designed & owned but could integrate easily and enable existing business applications, offering specialized AI capabilities.

  • Pros: Flexibility and Customization; Scalability; Innovation Potential; Dedicated Resources
  • Cons: Higher Costs; Integration Challenges; Resource Intensive; Operational Complexity

2. On-Premise AI Deployment vs. Cloud-Based Deployment

What it means: This choice is about where the AI systems are hosted - within the company's own infrastructure (on-premise) or on the cloud, provided by third-party services.

  • On-Premise AI Deployment

On-premise deployment involves setting up and managing the AI infrastructure within the physical premises of the organization.

  • Pros: Data Security and Privacy; Customization; Reduced Latency; Regulatory Compliance
  • Cons: High Initial Investment; Maintenance and Upgrades; Scalability; Resource Allocation


  • Cloud-Based Deployment

Cloud-based deployment utilizes remote servers hosted on the internet to manage and process data, providing AI capabilities as a service.

  • Pros: Scalability and Flexibility; Cost Efficiency; Access to Advanced Tools; Disaster Recovery
  • Cons: Data Privacy Concerns; Dependence on Internet Connectivity; Vendor Lock-In; Service Outages

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3. Specialized Skilled Resources vs. Generative AI Skills for All

What it means: This consideration addresses whether to focus on hiring and developing specialized AI talent or to upskill the existing workforce to utilize AI tools and methodologies broadly.

  • Specialized Skilled Resources

Focusing on specialized skilled resources means investing in hiring and fostering talent with deep expertise in AI and machine learning.

  • Pros: Expertise; Quality and Precision; Advanced Problem Solving; Innovation Culture
  • Cons: High Costs; Limited Availability; Potential for Siloing; Knowledge Bottlenecks

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  • Generative AI Skills for All

Promoting AI skills for all involves training a broad segment of the existing workforce on AI fundamentals, democratizing AI capabilities across the organization.

  • Pros: Broad Adoption; Cost-Effective; Collaboration and Integration; Democratization of AI
  • Cons: Surface-Level Knowledge; Quality Risks; Training Costs; Inconsistent Expertise


4. Custom Fine-Tuned GenAI Applications vs. Using Generic GenAI Applications Augmented Through Grounding Data

What it means: Businesses must decide between developing customized AI solutions tailored to their specific needs or utilizing off-the-shelf AI applications, enhancing them with their data.

  • Custom Fine-Tuned GenAI Applications

Custom applications are developed from scratch to meet the unique requirements of the business, offering bespoke AI solutions.

  • Pros: Tailored Solutions; Competitive Advantage; Better Performance; Intellectual Property
  • Cons: Higher Costs and Resources; Longer Development Time; Maintenance Complexity; Resource Diversion ?
  • Using Generic GenAI Applications Augmented Through Grounding Data

This approach uses pre-built AI models (LLM’s, SLM’s or ML models) , adapting them to specific business needs by training them with company-specific data.

  • Pros: Speed and Efficiency; Cost-Effective; Continuous Improvement; Community Support
  • Cons: Less Customization; Dependence on Providers; Integration Challenges; Data Security

5. Individual Edge Deployments on Devices vs. Enterprise-Wide AI Deployments

What it means: Deciding between deploying AI capabilities directly on local devices (edge computing) versus centralizing AI operations across the organization.

  • Individual Edge Deployments on Devices

Edge deployments process data on local devices, close to where data is generated, reducing dependence on centralized processing. This however requires light weight, performance enhanced small LM’s and performance tuned edge devices.

  • Pros: Low Latency; Data Privacy; Reduced Bandwidth Usage; Operational Resilience
  • Cons: Management Complexity; Limited Processing Power; Consistency Issues; Device Limitations ?
  • Enterprise-Wide AI Deployments

Centralized AI deployments manage and process data across the organization from a central point, ensuring uniform AI capabilities and governance.

  • Pros: Centralized Control; Scalability; Resource Optimization; Centralized Management
  • Cons: Higher Latency; Data Privacy Concerns; Single Point of Failure; Complexity in Governance

Conclusion and Next steps

Navigating the complexities of Generative AI integration requires a balanced review of strategic considerations and business alignment. Understanding these key factors can enable businesses to make informed decisions that align GenAI capabilities with their operational needs and strategic goals.

Businesses looking to harness the power of GenAI should conduct a thorough needs analysis, assess technical and regulatory readiness, consider talent development strategies, and initiate pilot projects. Crafting a comprehensive business case, inclusive of these considerations, is crucial for informed decision-making and successful GenAI adoption.

I will be covering in details a few of these aspects in the future articles and will share my learnings as I experience them first hand over the course of next few months.

Imad Khan

HR Business Partner, Assistant Manager - KPMG Global Services (KGS)

3 个月

Very informative! Thanks for Sharing Dear Nitin Nandrajog!

Puneet Mehra

Transformation | Strategic Programs | FMS, NSIT Alum

3 个月

This is insightful, Nitin. Thank you for sharing your thoughts!

Jatin Mendiratta

Media, Event, PR and Brand Consultant for #startups, #brands, #personalities ++ex- EY, ex-PwC | MBA

4 个月

Great ??

Tushar Lahiri

Director, Deal Analytics, Deal Advisory & Strategy, KPMG Global Services

4 个月

Thanks Nitin for this series. Crisp reads and yet informative / insightful.

Prasanna Masillamanie

HCL Tech Global Head Quality Engineering - BFSI | Large Strategic Program Delivery | QE Transformation | TCoE Setup | QE New Vistas Expansion | AWS Certified: Cloud Practitioner & GenAI Technical Practitioner

4 个月

Being in BFSI, my constant hurdle is how do we work around customer data - we need large amounts of data to train the AI model - and customers are of course weary and have their NDAa in place in turn with their customers. Sadly, Synthetic data is nowhere close to reall time.

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