The Key Buyer Personas for Tier Suppliers in Manufacturing
Beach Marketing - b2b marketing agency UK
We exist to help manufacturers, builders and makers of things Make Waves by accelerating their buying cycles!
In the competitive manufacturing industry, securing partnerships with Original Equipment Manufacturers (OEMs) is no easy task. Whether you’re a Tier 1 supplier delivering complete systems, a Tier 2 supplier providing essential components, or a Tier 3 or 4 supplier offering subcomponents or raw materials, one thing remains consistent: understanding your audience is the key to success.
The complex structure of OEM buying processes means you’re dealing with a range of decision-makers, each with different priorities and concerns. How do you effectively communicate your value to engineers, procurement teams, and production managers—across all tiers?
The answer lies in understanding buyer personas.
This article explains some of the key decision-makers you’ll encounter within the OEM buying process and the best ways to communicate with each of them.
At Beach Marketing, we specialise in helping suppliers in every tier leverage their expertise to engage with OEMs and those higher up the supply chain. By building detailed buyer personas, we then create strategies that ensure your marketing efforts resonate with the key decision-makers.
And right now, we’re offering a complimentary half-day persona mapping workshop to help you better understand your audience and tailor your messaging for maximum impact.