Key Account Management
Hello and welcome to November's edition of the KONA Group Newsletter.
This month, we will be taking a closer look at Key Account Management and the value KAM Training can bring to your Account Management Team.
Here are some of our most frequently asked questions about Key Account Management:
How can I win and grow Key Accounts?
We often see companies wasting their Key Account Management Training investment in people and programs simply because they have not truly understood what it takes to make it work and make it stick as a way of working (habit) in their business.
At KONA, we work closely with your Account Managers to build winning strategic account plans that truly deliver outstanding sales growth.
In this post, we’ll explore how you can effectively win and grow key accounts, ensuring their satisfaction and loyalty. Continue Reading
What makes a Successful Key Account Manager?
Understanding the strengths and weaknesses of your top Key Account Managers can inform your training and development programs. You can tailor training to address specific areas of improvement for other team members.
Assessing the best Account Managers in your organisation is crucial for improving overall sales performance, fostering a culture of excellence, and driving business success. It’s an ongoing process that involves recognising, rewarding, and learning from your top performers to benefit the entire sales team and the business as a whole.
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A Key Account Manager’s main objective is to maintain and grow key accounts.
Here are 5 important traits a Key Account Manager should possess in order to be successful. Read more
What are some strategies to secure and grow Key Accounts?
When it comes to our customers, certain clients stand out as the bases of success — these are your Key Accounts. These strategic partners hold the potential to drive significant revenue, build long-term relationships, and unlock new opportunities. However, winning and growing your Key Accounts requires more than just a transactional approach; it demands a strategic mindset, impeccable service, and a commitment to exceeding expectations.
Here are some essential strategies to master the art of winning and growing Key Accounts.
Thank you for joining us again this week as we look at our most frequently asked questions about Key Account Management. If you would like to discuss Key Account Management Training for your Account Management Team, contact KONA on 1300 611 288 or email us at [email protected]