Kevin Vaz on M&E’s future, Nisha Narayanan on FM radio, standout brand campaigns, and more in MediaBrief Weekly Roundup.
MediaCast podcast | Dr. Nishanth Dongari on how PURE EV is driving India’s EV future with sustainable innovation
Dr. Nishanth Dongari , Founder & MD of PURE EV? , shares insights on India’s evolving EV sector, the brand’s growth post-pandemic, and its commitment to sustainability-driven innovation. Tune in to #MediaCast for an in-depth discussion on electric mobility, renewable energy, and the future of PURE EV.
Rohit Vadera | Manish Reddy Daka
Shresth Gupta of ZEE5: 40% of our viewership now comes from tier-two and three markets
In an exclusive with Mediabrief.com , Shresth Gupta , VP Marketing (SVOD), ZEE5 , shares insights on the platform’s growth, regional expansion, AI-driven personalization, and voice marketing innovations. He highlights key campaigns, evolving content trends, and the impact of Connected TV on engagement.
Vikram Chande | Raghuveer Singh | Alisha Coelho | Kaveri Das | Jayesh Ughade | Rusa Banerjee | aditya kashyap | Geet Shrivastava
Campaigns We Like | The week’s standout campaigns by Kotak, Stayfree, others
From Stayfree’s bold take on period discomfort to Kotak’s aspirational push, Crocs’ Holi celebration, and Tanishq’s high-energy wedding anthem, brands are making waves with fresh narratives and cultural connections. Here’s a look at the standout campaigns of the week.
Kenvue | Manoj Gadgil | DDB Mudra Group | Harshada Menon | Siddhesh Khatavkar | Kotak Mahindra Bank | Rohit Bhasin | Kedar Ravangave | Crocs India | Yann Le Bozec | Kulfi Collective | Akshat Gupt | Tips Music Limited | Kiran Dcruz | Titan Company Limited | pelki tshering
LeaderBrief | From ‘What’ to ‘What More’ – Jaideep Shergill on 10 years of Pitchfork Partners
Pitchfork Partners Strategic Consulting marks a decade, with co-founder JAIDEEP SHERGILL reflecting on its growth, challenges, and industry shifts. From its bold identity to strategic pivots, Shergill shares insights on PR’s evolution, client retention, and the future of the agency in this edition of LeaderBrief.
Prachi Kaushik and Amrita Sarna on safeguarding brand reputation in influencer marketing
In a Mediabrief.com exclusive, Signify ’s Prachi Kaushik and 联合利华 International’s Amrita Sarna share insights on influencer marketing risks. They emphasize authenticity, credibility, and due diligence, highlighting vetting strategies, crisis management, and prioritizing brand reputation over numbers.
Kevin Vaz on the future of Indian Media and global expansion, South India’s pivotal role, and the enduring power of TV in the M&E landscape
At FICCI’s M&E Business Conclave, JioStar’s Kevin Vaz highlighted South India’s role in box office success, TV’s enduring strength, and India’s global media rise. He stressed balancing creative freedom with responsibility and called for collaboration to drive innovation through the WAVES forum.
FICCI | Viacom18 Media Private Limited | Colors TV | JioCinema | JioHotstar Sports Ads | Disney Star | Disney+ Hotstar | Leena Jaisani | Sanjay Jaju | Kiran Mani | Alok Jain | Ajit Varghese | Sanjog Gupta | Ishan Chatterjee | Krishnan Kutty | Sumanta Bose | Piyush Goyal | Vikram Passi
TRAI recommendations have the potential to reshape FM radio: Nisha Narayanan of Red FM
Nisha Narayanan , COO & Director of Red FM and Magic FM, discusses TRAI’s latest recommendations under the Telecommunications Act, 2023. She highlights its role in modernizing FM radio, expanding content diversity, and unlocking new revenue streams while emphasizing the need for mobile integration.
Kunal Jerath | Kaustubh Bahuguna | Arti Singh | Yukti P.
Ashu Mhatre and Akhil Almeida on redefining life insurance with humor in Bandhan Life’s latest campaign
In an exclusive chat with Mediabrief.com , Ashu Mhatre of Havas CX India and Akhil Almeida of Bandhan Life share insights on Bandhan Life’s latest campaign. Using relatable humor, the campaign shifts focus from short-term savings to long-term financial security, making insurance more accessible and engaging.
More here: https://mediabrief.com/exclusive-ashu-mhatre-and-akhil-almeida-on-bandhan-lifes-campaign/
Prabhat Karwal joins NDTV Brand Studio as Group Head – Revenue & Special Projects
Prabhat Karwal , former Head of Branded Content & IPs at Times Internet, has joined NDTV as Group Head of Revenue & Special Projects. With prior roles at Network18 and Times Group, he brings vast media expertise. At NDTV, he aims to drive cause-led intellectual properties and global campaigns.
YouTube updates mid-roll ads to reduce interruptions starting May 12, 2025
Starting May 12, 2025, YouTube will auto-place mid-roll ads at natural breakpoints in videos, reducing interruptions. Creators can opt out or adjust placements in YouTube Studio. The update applies to videos over 8 minutes and live streams, aiming to enhance user experience and boost revenue.
Dr. Aishwarya Pandit Sharma of ITV Foundation on NXT: We are creating a stage where ideas are transformed into reality
In an exclusive with Mediabrief.com , Dr. Aishwarya Pandit Sharma shares how NXT Conclave 2025 is shaping the future with key voices, including PM Modi. Designed as an immersive platform, NXT fosters innovation, cross-industry collaborations, and real-world impact beyond just discussions.