??The Kenzz TV Journey??

??Shopping For A Customer-First Approach??

??At Kenzz, we understand that shopping is not a transactional exchange but rather a human experience that is inspired and motivated by culture, trends, and behavior.?

It is a fun experience that needs to be translated beyond the physical and into the virtual.?

In the world of social media, we observed how people spent time on TikTok and Instagram Reels and why, and we set out to bridge the gap between offline and online shopping with Kenzz TV ??

?A video shopping experience, that’s as entertaining as it is informative, that brings the products to life right on screen?

??Numbers Meets Human Psychology???

??To understand the world through data, here is what we needed to consider;?

• Short-form videos have taken over social media
• Offline shopping is still the dominant lead in the market

And from our business insights' side; customers keep asking for real product videos!

What do we interpret from that??

?Video shopping is the future. And we needed to find the perfect opportunity to turn that demand into a game-changing feature ?

So, we rolled up our sleeves, dove head-first into research, data, and insights, and started planning the Kenzz TV experience…

??Everything Starts At The Foundation??

??The goal is to offer users real and honest product visibility, online.

This was certain in order to guarantee that what they’re clicking on is what they’re getting and to eliminate the core reasons why people still prefer offline shopping in order to drive real, measurable, and sustainable business results.?

Kenzz engineers, designers, product managers, commercial managers, and content creators all worked together to crack the feature necessities.?

Bringing to life a smooth and fast interface that doesn't consume internet and battery life and offers product videos that you can click and shop from directly.?

And we tested and optimized, and we will keep testing and optimizing.???

?Happy Customer, Happy Business?