Kenya's Top 10 Apps by Active Users in January

DataSpakle released our monthly rankings of the top performing apps by active users in Kenya, aiming to bring more data insights to the mobile ecosystem in the region.

Kenya's top 10 mobile apps by active users

In January 2023, Google Chrome was the most used app in Kenya. YouTube and Google Calendar rounded out the top 3.

Kenya's top 10 finance apps by active users

Who are the major players in Kenya's fintech sector?

In January, Zenka Loan App, M-PESA and Equity Mobile were the top finance apps by MAU.

Kenya's top 10 tools apps by active users

As for tools, file transfer apps are in high demand.

In the first month of 2023, Xender, SHAREit and HDwali topped the rank by average MAU.

Zooming into Xender, both its active penetration and average use duration went up over the last month.

Kenya's top 10 mobile games by active users

In January, Tomb Runner made it back to the top 3 in the games category, just behind Block Puzzle by ZIK games and Candy Crush Saga by King.

The running game Subway Princess Runner also bounced back in the ranking after several months of absence, with a surge in active penetration.