Kenya: Tech, Finance and Tractors
In sub-Saharan Africa, low levels of mechanization and the use of outdated farm equipment are partly to blame for low agricultural production among?smallholder farmers. Even where farm equipment is available, high costs put the equipment beyond reach for most small-scale producers, especially women.
Technology?remains critical to unlocking these barriers, as digital technologies can open new doors for inclusive and equitable farming around the world. Against this backdrop, Heifer has partnered with Hello Tractor , an agritech and tractor sharing company, to offer digital tech that connects women, girls and other marginalized groups to new resources, like financing and affordable equipment, to unlock opportunity and unleash potential.
Through Hello Tractor’s pay-as-you-go tractor financing program, Evalyne Awendo has become a tractor owner and improved the efficiency of her farm and others in her community in Kisumu County, Kenya.
“For Hello Tractor and Heifer International, their core aim is to help the farmers and not structure their project like a business. With banks, it is a business and that is the difference,” Evalyne said.
“As a woman, I am proud, and I tell fellow women not to be afraid... It is a miracle in our village for a woman to own a tractor.”
With more tractors available in rural communities through the Hello Tractor app, other farmers benefit from the option to hire the equipment at an affordable price only when they need it.
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The program and pay-as-you-go financing leverage knowledge of the tractor business and understanding that it can be profitable when the right entrepreneurs — farmers like Evalyne — are selected.
“We came into the market with a different hypothesis,” said Jehiel Oliver , founder and CEO of Hello Tractor, explaining the focus is on unlocking opportunities for the so-called “unbankable” who possess entrepreneurial grit.
“We are betting on people, not their financial profiles.”
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Every great dream stars with the dreamer ????????
1 年We are very happy your efforts in surport of mechanization
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1 年Tractors are best machines to mechanize agriculture farming ????