Kentucky Peerless Distilling Co. and Bottle Nexus: A Partnership of Tradition and Technology

Kentucky Peerless Distilling Co., located in Louisville, Kentucky, is a renowned distillery with a rich history dating back to 1889. Known for its premium Bourbon and Rye whiskeys, Kentucky Peerless Distilling has continually pushed the spirits industry's boundaries of quality and craftsmanship.

Challenge

Peerless Bourbon sought to expand its market reach beyond traditional sales channels. As a KY-based distillery, Kentucky Peerless maintains licenses to ship direct to consumer to select states. But other states must be catered to by licensed retailers. The primary challenges included:

• Maintaining Distillery-Covered Shipping States: covering customers in states where the distillery is licensed to do so. Prevent business interruptions.
• Expanding Market Reach via Retailers: reaching customers in states where the distillery is not licensed to ship direct to consumer, compliantly. Prevent redirects that send customers to external websites causing a loss of customer data and negatively impact user experience on the Kentucky Peerless website.

Solution

To address these challenges, Peerless Bourbon partnered with Bottle Nexus which provided a tailored solution integrated with Peerless’ platform, featuring:

• Automatic Geolocation Detection: Customizable page designs and user experiences based on customer locations, ensuring compliance with state shipping regulations.
• State Selector Dropdown: Automatically locks the user’s state based on geolocation and offers a manual option for flexibility.
• Buy Button Technology: Implementing Bottle Nexus’s Buy Button for seamless transactions in states where Peerless is licensed to ship, while Bottle Nexus covers other states, thereby expanding Peerless’s market reach.

Benefits

The collaboration with Bottle Nexus allowed Peerless Bourbon to:

• Streamline Online Sales: Simplified purchasing process with integrated geolocation features. All customer purchases on one seamless platform.
• Maintain Distillery’s Native D2C Business: Bottle Nexus’ hybrid solution allows the distillery to maintain their existing shipping operations to customers in the select states that they are licensed to cover, while adding eCommerce access for customers in remaining states. A fully complimentary plug-in.
• Expand Market Reach: Covered more states through Bottle Nexus’s extensive network, enhancing sales potential. Capturing data via the Bottle Nexus check-out for every customer that completes a purchase (and opts in).
• Maintain Quality and Compliance: Ensured that all shipments adhered to state-specific regulations without compromising on the quality of service.

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Since integrating Bottle Nexus’s solution, Kentucky Peerless Distilling has experienced significant online sales and market presence growth. The scalable model used in this partnership is now being considered by other distilleries looking to expand their market reach efficiently and compliantly.

The partnership is a testament to how innovative technology can enhance traditional industries. By leveraging the Buy Button and Geolocation capabilities, Kentucky Peerless expanded its market reach and maintained its commitment to quality and compliance. This successful case study highlights the potential for similar collaborations with distilleries in the state of Kentucky, paving the way for future growth and innovation.

For more information, visit https://www.kentuckypeerless.com and learn about their rich history and premium offerings.