Kelly Rice on "Marketing Made Simple": Secrets to Dominating Local Search Results

The Priority Pursuit Podcast is a show that helps small business owners define, maintain, and pursue both their personal and business priorities so they can build lives and businesses they love.

This week, we're switching things up a bit to share my recent interview on The Marketing Made Simple Podcast, StoryBrand’s podcast. If you’ve been following along, you know we frequently talk about the importance of clear messaging and SEO. But, we haven’t yet fully explored how these two essential components can be used together to drive results for your business.

So, why is this combination so important? Well, if you want your marketing efforts to work, your messaging needs to be crystal clear. This is a core principle taught by Donald Miller and the StoryBrand team through their Business Made Simple framework. Clear messaging ensures your customers understand who you are, what you offer, and why it matters to them.

But, here’s the catch—no matter how great your messaging is, if your website isn’t optimized for search engines, your potential clients might not find you. And with 97% of people turning to Google when they need a local product or service, you need your business to show up where they’re looking. In fact, 90% of consumers who search for local businesses make purchases within a week, and SEO drives more than 1000% more traffic than organic social media.

The takeaway? Even with a strong message, if you’re not ranking well on Google, you’re missing out on business.

With this in mind, I'm thrilled to share my recent interview with April Sunshine Hawkins on The Marketing Made Simple Podcast. In this episode, I, a StoryBrand certified guide, explain how you can combine the StoryBrand framework and search engine optimization best practices to start dominating local search results and converting your ideal clients into paying customers.?

View the full episode here.