Keeway Group's 2023 Dealer Conference: A Grand Celebration of Achievements and Innovation

Keeway Group orchestrated an extraordinary event as it welcomed distributors from across the globe to the enchanting 2023 Dealer Conference held at the historic Villa Erba on the picturesque shores of Lake Como, Italy. Taking place on November 7th, this exclusive gathering brought together 380 individuals, including esteemed staff and official distributors hailing from an impressive 59 countries.

Setting the Scene

Villa Erba, a masterpiece crafted between 1898 and 1901 by architects Angelo Savoldi and Giovan Battista Borsani, served as the perfect canvas for this prestigious occasion. As guests arrived, the President of Keeway Group, George Wang, set the tone by personally extending a warm welcome. This marked the commencement of an evening that seamlessly blended glamour, history, and forward-looking perspectives.

A Night of Elegance and History

The entrance to Villa Erba became a portal to a bygone era, where each attendee underwent accreditation and received meticulously assigned seating. The grandeur continued at the reception, a sensory delight featuring models adorned in period attire, live orchestral performances, and artists creating masterpieces on the spot.

Guests were invited to leave their mark on a conference canvas, symbolizing not only their presence but also their contribution to the legacy of Keeway Group.

Conference Kick-Off

The conference hall, adorned with opulence, served as the stage for a captivating live opera performance. Accompanied by refreshments and opera-themed waiters serving delectable finger foods, the attendees were treated to a sensory experience like no other.

George Wang, the visionary President of Keeway Group, took center stage, sharing profound insights into the current state of the organization, its evolutionary journey, and ambitious plans for the future. His words resonated with a commitment to invest over 100 million USD in R&D, and launch nearly 100 innovative products in the next 5-7 years.

Brand Insights and Market Updates

Roberto Vitali, Benelli Q.J. Marketing Manager for Europe, took the audience on a journey through Benelli's illustrious history. He unveiled tantalizing glimpses of upcoming Tornado models, showcasing the brand's commitment to innovation and excellence.

Following this, Paul Bao, Keeway Group Sales President for Motorcycles, provided a panoramic view of the global motorcycle markets, detailing the eagerly anticipated releases for Benelli, Keeway, and MBP.

Electrifying the Future

David Dai, Keeway Group Sales President for E-Vehicles, brought an electrifying energy to the conference. He articulated the company's unwavering belief in the significance of sustainable transportation, leading to Keeway's formal entry into the electric vehicle field. Introducing the Hype line, he outlined the anticipated global growth in E-vehicle sales, underscoring Keeway's commitment to shaping a sustainable and eco-conscious future.

Global Marketing Strategies

Dante Bustos, the shrewd Global Marketing Director of Keeway Group, took the stage to elucidate the three key strategies—Differentiation, Relevance, and Consistency—that form the bedrock of the company's global marketing strategy. With eloquence, he detailed the actions to be undertaken for each strategy, leaving the audience with a powerful mantra: "The key to successful innovation is having an open mindset and being willing to take risks."

Recognition and Celebration

Post-presentations, the focus shifted to the heartwarming recognition of distributors who played pivotal roles in Keeway Group's success. Awards such as Accelerated Growth Achievement, Best in Digital World & Events, Elite Dealer Network Excellence, Best Dealer, Best in After Sales, Best Sales Distributor, and Distinguished Loyal Partner were handed out.

The evening concluded with more than just awards; it evolved into a lively celebration with live performances, dancing, and the thoughtful distribution of gifts, ensuring each attendee departed with cherished memories and a tangible memento.

Keeway Group's 2023 Dealer Conference not only celebrated past achievements but also provided an intimate look into an exciting future marked by innovation, sustainability, and global market leadership. As the echoes of the conference faded against the serene backdrop of Lake Como, attendees dispersed with not only awards but enduring memories of a spectacular event that transcended the business realm. Keeway Group's commitment to excellence and forward-thinking innovation has left an indelible mark on the shores of one of Italy's most iconic locations.